AI technology and advancement have started integrating into the sports industry and may soon affect how people watch their favorite games in the future.

Here is how it may happen:

Sports Club, Associations Jumps on AI Trend

Similar to what they did when NFTs first became viral, sports clubs, federations, and associations are starting to lean more on AI technology as tech firms push its application into mainstream uses.

Fortune writer Prarthana Prakash earlier took note how British sports franchises have started leveraging AI for score forecasting and reviewing players' potentials ahead of the match.

In some cases, sports clubs have also started looking into AI's potential in predicting the likelihood of injuries, game violations, and other mishaps to come up with better strategies.

This is in addition to its current application in many big corporations as an analytics tool to boost ticket sales and merchandise.

Also Read: Premier League to Use AI-Powered Player Tracking Tool Next Season

AI Enhancements on Sports Watching

As sports franchises become more comfortable, AI firms and vendors have also started pushing more of the technology to both franchise owners and viewers.

This can already be seen with the recently concluded National Football League season last year where Amazon secured a deal to stream Thursday Night Football with AI tools.

Among the features noted was the AI-powered game stats broadcast, "Prime Vision with Next Gen Stats," to let viewers see players' game scores live.

The National Basketball Association is doing the same by introducing AI features on its streaming platforms to attract more people into the billion-dollar franchise.

The current improvements on AI-powered tracking tools have already made their debut in the 2023 FIFA World Cup where viewers on streaming platforms and TVs are graced on the ball's tracker with the help of AI.

Related Article: NBA Unveils New AI Feature for Personalized Live Game Watching

Generative AI on Ads-Based Streaming Services

Deep learning machines are not the AI technology that has recently received attention in terms of "enhancing" the sports-watching experience.

Large language models and generative AI are also making marks on major sporting events as streaming services secure exclusive broadcasting rights to the franchises' biggest matches.

Parks Associates noted how more streaming platforms are turning to generative AI for their ad-based services "to make advertising more interactive and actionable for a viable shoppable experience."

 Major sports events are one of the biggest sponsorship and advertisement generators in all of entertainment content.

This means that viewers may soon see more personalized ads or a chatbot promoting shopping sites while watching sports on streaming platforms as companies try to further boost profits out of their deals.