AT&T Revives Its Unlimited Mobile Plan

AT&T a couple of years ago had discontinued its unlimited mobile data plans, leaving newer customers with limited data allocations for their mobile devices. However, the company has just brought its unlimited data subscription as a bundle with its services such as the U-Verse TV and DirecTV. For those who are interested in subscribing, the plan currently costs US$100 for a single handset, and additional lines will cost US$40 per subscription.

The cost would seem very steep as compared to the company's US$30 unlimited data plan that grandfathered subscribers are currently paying for. However, AT&T will slash US$10 off of a subscriber's DirecTV or U-Verse bill. Similar to grandfathered subscribers, the unlimited Internet plan will come with a 22GB limit, but there will also be unlimited texts and calls in tow.

For subscribers who want the plan but still aren't participating in a qualifying TV subscription, a DirecTV package for US$19 per month would seem the cheapest way to get it. There are other alternates, however, as T-Mobile's Binge On allows video streaming from a variety of different services without any charges.

There are still a lot of subscribers under the grandfathered plan, even though the company will be raising its subscription fees from US$30 to US$35, which is set to take place next month. For those who think that the price hike isn't up to their liking, AT&T will be allowing them to end their contracts without the early termination fee within 60 days after the rate increases.

According to reports, AT&T had started throttling unlimited plans after its subscribers had reached a paltry 5GB of its data activity. However, FCC had managed to catch the company red handed and therefore slapped a US$100 fine on American carrier giant. Further reports suggest that AT&T didn't adequately notify of its subscribers about the change of speed, and therefore the fine was imposed. After several months, AT&T had increased the limit to 22GB.

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