Ford has launched new Focus and Fiesta models that will cater to drivers with sporty taste and the Michigan-based automaker is looking to sell them to European consumers. 

The new sport-themed hatchbacks are referred to as the ST-Line editions of the Fiesta and Focus models, and these new vehicles are built with fuel efficiency in mind, as per Auto Express. The new ST-Line models come with a familiar body styling, sporty suspension and interiors, distinct wheels and a variety of engine options.

For the Fiesta ST-Line, the engine options comprise one diesel option and a couple of EcoBoost petrol engines, such as the 1.0-liter, three-cylinder EcoBoost unit and the 1.5-liter 94bhp TDCi engine. On the other hand, the Focus ST-Line has two diesel options and a couple of EcoBoot petrol engines. The diesel engine could either be a 1.5-liter or a 2.0-liter.

Speaking of the Ford Focus and Fiesta ST-Line models, Ford Europe marketing & sales VP Reolant de Waard told Car Scoops: "With our new ST-Line range even more customers can experience sporty style and driving dynamics inspired by our most exciting Ford Performance line-up ever, that includes models such as the Focus RS, new Fiesta ST200 and Ford GT supercar."

Waard also admitted that the American carmaker is expecting to sell 40,000 units of their Ford Performance vehicles in Europe. The Ford Fiesta St-Line, which comes with three-door and five-door variants, costs £15,645 (USD$22,542). Meanwhile, the Ford Focus ST-Line, which is available five-door and estate variants, costs £20,595 (USD$29,674).

Waard is confident that customers will love the new Fiesta and Focus ST-Line editions because they are fun-to-drive and offer great performance despite their affordable pricing. Not only that, Waard also said that the wide range of petrol and diesel engine options will also be a great selling point for the two new cars.