When Toyota and Super Bowl go together, it is expected that a lot of people are going to know about what the automaker will be bringing in the future. The Super Bowl is an event known for a great number of audiences where a single advertisement can reach millions of people in a short manner of time. Toyota however, decided to pass on this opportunity due to matters related to advertising costs and vehicle launch schedules.

Toyota's Pass On Super Bowl 51

According to a report from Torque News, the Japanese automaker is the first among major company to make its plans public regarding its decision to not show ads on the upcoming Super Bowl 51. One of the reasons being seen for this is because of the $5 to $5.5 million cost for a single 30-second advertisement that Fox is asking for the 2017 Super Bowl. This is the most expensive rate for advertisement in history as stated in the same report.

Conflict Of Schedule?

The launch date of the new Camry sedan and C-HR crossover will not line up with the Super Bowl game. This is according to the Japanese automaker as reported by Automotive News. In the same report, Jack Hollis, group vice president of Toyota marketing at Toyota Motor Sales U.S. also said that the activities for the launching of the mentioned vehicle is not to start until late spring and summer. The C-HR is expected to be released in the second quarter next year while the Camry will be on the market by the third quarter.

Not The First To Take A Pass? What Is Next?

Apparently, Toyota is not the first one to take a pass on the Super Bowl as Torque News mentioned that Ford has not been advertising in the event for three years. Despite Toyota sitting out the Super Bowl 51, it will still continue to run advertisements on NFL, particularly during Sunday Night and Monday Night Football.