Release dates can be an inconstant thing. With upcoming new movies being released all the time, studios restless about their films ensuring the highest of its success, just a natural part of the industry. Toward the end of a monetary year, especially, a film studio will quite often risk bigger projects around to avoid crowding a particularly in weekends with heavy competition in the same target viewers. Just recently, the upcoming Baywatch film from Paramount Pictures pushed its release back a week to avoid such competition with other films. Respects opening the outlets for other studios to follow on.
With 2017 being a particularly full packed year in terms of predictable films, it was anyone's surmise as to what studio would move first. Now, it looks like Warner Bros. is the next film studio to announce schedule of changes, shifting some quite a few of their more upcoming films to different dates to sustain viewers interest and demands.
Shifting Release Dates May Help Good Competition
Via Deadline, Warner Bros. has announced its intention to move upcoming films like King Arthur: Legend of the Sword, CHiPS, and Annabelle 2 to different dates, among other films in their vast catalogue. Guy Ritchie's King Arthur: Legend of the Sword is moving from March 24 to May 12; Dax Shepard's adaptation of CHiPS shifts from August 11 to March 24; Annabelle 2 takes CHiPS August 11 date, moving from May 19.
For some movie-lovers, of course, it won't really matter when these films are released respectively, especially in the case of Annabelle 2. While the first film did gross over $250 million at the box office movie, its critical and fan reception was less-than-stellar when compared to its film, The Conjuring. Still, horror films tend to be critic-proof and with their normally low budgets producing film, it's easy for studios like Warner Bros. to make an easy profit out of it. King Arthur 2 could also prove a difficult to sell, especially based on the poor reception of the last King Arthur film with Clive Owen in the nominal role. Either way, fans should have to wait and see if Warner Bros.' schedule shift proves to be in the right move.
