During Apple's recent earnings call last week, the infamously secretive tech company  has refused to reveal more detailed sales figures, with Tim Cook only stating that they have "set all-time revenue records for the iPhone, Mac, Services, and Apple Watch."

Apple Watch Sales Are Sky High

According to MensFitness, courtesy to an independent research firm Canalys, we now have a straight and accurate idea of how many Apple Watches were sold: just about six million, which would account for 80 percent of all smartwatches sold in Q4 of 2016, and a year-on-year increase in growth of 12% for the global market.

Reason For The Massive Increase In Apple Watch Sales

Why such a massive upswing? Canalys attributes the sales to a mixture of more affordable pricing and more focused marketing strategies. Apple has had a fitness slant to their most recent Watch advertisements, focusing on features such as its built-in GPS and heart-rate monitor.

How Apple Watch Fared With Its Competitors

Thanks to a very successful Q4, the Apple Watch has managed to account for nearly half of all smartwatch sales last year, Canalys claims; just about two-thirds of the other 50 percent was shared between competitors Samsung and Fitbit, with other up-and-coming Smartwatch brands like Xiaomi taking up the other 17 percent.

More Competitors To Challenge The Apple Watch

According to Mashable, critics continue to denounce fitness trackers and smartwatches as just a gimmick, but most people are actually begging to differ. Apple's massive success in advertising and promoting the Watch to fitness junkies is a solid proof that the wearables industry is far from dead in the water.

With their success, Apple will most likely have more and more competitions coming its way in the months to come, with LG releasing two of its brand-new watches this week, to go along with the official release of Google's Android Wear 2.0 software.