7 Strategies for Keeping People on Your Website Longer

7 Strategies for Keeping People on Your Website Longer
Photo : 7 Strategies for Keeping People on Your Website Longer

No matter the purpose of your website, visitors abandoning it is counterproductive to your objectives. In order to increase sales leads, service calls, or even ad impressions on your blog, you need to keep readers on your site. While it might feel as though getting readers to stay is out of your control, there are things that you can do to encourage them to.

Declutter Your Website Design

Websites that are cluttered with too many ads or images make it difficult to get the information your readers are looking for. As previously mentioned, most people don't have the attention span to go hunting through a page on your site simply to find the content they want to read. Keep your web design clean and make it easy to navigate.

Reduce Page Load Time

People don't have a long attention span. If your website takes more than a few seconds to load, your readers will click away looking for another source of information. Improve the load time on landing pages and blog posts by optimizing image sizes and tidying up some of your design code. Landing pages can be loaded with text, calls to action, and images that are meant to catch the attention of readers, but if you have too much it can slow down your load time. If you're unsure about the actual load time of your website, there are free tools online like this one from Google that can help you out.

After you've optimized your landing pages, pay special attention to blog posts and pages across the rest of your website. Compress images, reduce the number of plugins you use, and compress CSS and JavaScript files. Your web design team can work to optimize the load time of your website to keep visitors on your website longer.

Create Easily Read Content

Not everyone who stops by your site to read your content wants to take the full 3 to 10 minutes to read what you have to say. The best kind of content is informative, and you can prove to your readers that you have the information that they're looking for quickly by making it easy to scan your content. 

Break down your writing into subheadings with descriptive headers that make it easy for the reader to see what each block of content is about. You can further simplify your content by breaking it into small, bite-sized paragraphs that can be skimmed rather than read in-depth.

Add a CTA at the Bottom of the Post

You don't have to be looking to make sales or get service calls to have a call to action at the bottom of a blog post or landing page. Even if you're writing an informative blog, you can ask your readers to comment and share their thoughts on what they've read or recommended that they subscribe to a mailing list. Give your readers something to do once they reach the end of the page.

Add Videos to Pages

Videos are an excellent additions to your website. They don't require any effort to consume so videos provide an easy way to keep your readers on your site. This will almost guarantee that people will stay on your site for most of the duration of the video. If you use the video as a supplementary method to give users helpful information, they'll watch it then stay to read more. They will also be more likely to click on your website in the future looking for resources if you've effectively answered their questions. 

Build Internal Links

Encourage readers to bounce around your website with strategically placed links. If you run a blog, find areas within every blog post where you can link to another. For instance, if you're writing about the best smartphone to take photos with, you should link over to another post that talks about the newest smartphone models or one that provides smartphone camera specs. You can build a web within your website that allows readers to easily navigate without going back to the menu after each article they read.

Implement an Exit-Intent Popup

You can do everything right and people will still want to click away from your page. You can slow them down or make them think twice by providing a special offer or a new call to action on an exit-intent popup. This is a popup window that's built within the page itself that is triggered when the user moves the cursor outside of the browser window. You can do things like providing a special offer to users with a percentage off a product or service, offer a free shipping code for their next purchase, or implement the call to action early. Popups are mostly frowned upon by users and search engines, but at this point, you've got nothing to lose as they're about to click away anyway.

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