In a perfectly simple world, our efforts would lead directly to reaping rewards. When it comes to digital advertising, the perfect scenario would go like this: you publish an advertisement, all viewers click on it and interact with your business, sales increase, and you are flourishing. However, this is not a perfect world in any sense. Thousands of advertisements are being published by companies every day, yet viewers do not respond to all of them. That is why advertisers need to find new ways to attract their audience's short-spanned attention.
Here is a list of steps you can take to ensure your efforts translate into excellent conversation rates, significant interaction, and high-quality scores for your ads.
1. Use Long-Tail Keywords
A solid SEO strategy is to focus on long-tail keywords. Using common and too general keywords for your campaign, say "pizzeria," will only make you a part of the crowd, and you will not stand out to the customers. Instead, using "24/7 open pizzeria in South Delhi" has greater chances of getting noticed by customers looking for precisely that information.
Generalizing your advertisement will only make you blend in with your peers. Long-tail keywords receive less search volume, but they have a higher conversion value since they are more specific. They enable you to steadily increase site traffic and get discovered by untapped, enthusiastic customers.
2. Use Relevant Extensions
Other than optimizing keywords, one foolproof method of successful and effective ad generation is using relevant ad extensions. Ad extensions offer the user more information about your business through a link to a page on your website-such as a promotion page-your company's phone number, an "about your business" segment, or frequently asked questions.
Their role is to enhance the performance of an ad by getting more clicks, without spending a fortune on it. In order to achieve that, you must choose the extensions that work best for your business. You will get some help with it from Google Ads, because their algorithm will determine the best performing extension in order to display it more often than the others.
3. Use an Online Ad Design Platform
The saying "work smarter not harder" applies perfectly to creating ads as well. Why spend days on a particular piece, when you can put together eye-catching visuals in minutes with platforms such as Creatopy - an online ad design platform. Creatopy provides thousands of ready-made templates that you can start your design from, grouped by industry and theme, and has an intuitive drag-and-drop interface that lets you customize your ads effortlessly.
Creatopy's banner maker helps you create stunning banner ads with just a few clicks. The dimensions for each type of banner are different, and Creatopy provides the templates according to each one of them, thus saving time and energy. So if you haven't tried it out yet, you're missing out.
4. Negative Keywords
If used well, negative keywords have the potential to increase an ad's reach. Negative keywords enable you to narrow down who sees your ad based on their Google searches. When you want to be sure that your ad does not come up for a specific term, use negative keywords. By limiting your Google ad from appearing on irrelevant searches, you save money on wasted clicks and increase the chances of appearing on relevant searches that lead to engagements. This leads to an enhanced quality score, conversion rate, and click-through rate for your ads. However, stay away from either too specific or too general words, as they may not bring in the expected results.
5. Analytics and Measurements
Google Ads allows you to view statistics on how well your ads are performing by showing you their engagements, interactions, and response rates. Thus, it enables you to figure out which ads are doing well and which ones are not. You get the insights to figure out what your viewers want to see and avoid wasteful ads. Therefore, you should try out different types of ads with various templates and figure out what works best for your website.
6. Creativity for the Win
While sticking to the safe options that guarantee success may seem a healthy way to generate traffic, you will have to take risks at some point in time. Audiences are growing tired of the old and monotonous advertisements, which are all alike. Going beyond trends should be considered a priority for anyone who wants to stay relevant in digital advertising.
7. Dynamic Search Ads
Dynamic Search Ads are a blessing in disguise for marketers. They provide an easy way to show your audience precisely what they're looking for. This system generates headlines and landing pages for your ads using material from your web page, ensuring your ads remain relevant and less time is wasted on both sides. It also offers you personalised feedback and insights and helps minimise customer acquisition costs. In the long run, your ads will likely be more successful with Dynamic Search Ads than without it.
Constantly improving the quality of your ads determines whether or not you'll stand out from the crowd. Innovation can sometimes exceed effort, as effort alone might not bring in the expected results. In that sense, make sure that you are always aware of the latest trends and incorporate them in your strategy, but also use the opportunities available to you to go beyond trends and make your mark.