Machine learning and artificial intelligence is now the go-to technology when it comes to digital marketing. From intelligent product recommendations to personalized customer service, machine learning and AI can help in various ways to boost your company's conversion rates. 

Customers expect quick replies from the customer service team so that they can decide whether to buy a product from your brand or not. But with so many customers calling simultaneously, potential customers may have to wait several minutes for their turn. This may negatively impact your target audience, causing them to head over to your competitors. With AI, you can ensure that your site can answer customer queries through voice bots or chatbots and increase the chances of turning leads into actual customers.

The role of AI in increasing sales

Here are a few ways artificial intelligence and machine learning can increase sales by boosting your company's conversion rates:

●   Predictive forecasting

AI can forecast the outcomes of marketing campaigns by studying the results of previous campaigns. Some of the predictions that AI can make are deals that your business can target in the next drive can make some predictions, values that are most likely to close in the current campaign, and the approximate traffic that a campaign can generate after going through customer responses.

The accuracy of these predictions allows you to narrow down your marketing campaigns so that you don't spend on campaigns that don't provide fruitful results. AI for sales and marketing goes through customer details like their search results, keywords, and personal information to predict the outcome of different campaigns and ensure that they result in high conversions.

●   Lead scoring and prioritization

AI can go through large datasets from various sources and shortlist the leads that you should prioritize. Working on these leads may increase conversion rates. According to a Harvard Business Review, AI's algorithm can compile client information within a few minutes and provide their search history to allow you to personalize your marketing campaign.

For example, if someone is not active with their emails, it would be useless to focus on email marketing. Instead, if they are active on social media, AI can make intelligent product recommendations on their social media feeds to visit your website.

●   Expert recommendations

AI in sales and marketing provides much more than lead scoring and predictive forecasting; it gives your sales team an idea about the products and services that your target audience is more interested in by making intelligent recommendations. You can use information about these recommendations to set your next target in the next marketing campaign, price deals better, and narrow down your leads to increase conversion rates.

Using artificial intelligence can give your marketing campaigns an edge over your competitors, as you can use customer data to personalize the campaigns and provide better product recommendations. Make sure you focus on improving the customer's purchasing experience right when he makes a query. This will create an excellent first impression and make the potential customer enthusiastic about your company's products.