How Dor's People Counting Technology Helps Retail Businesses

How Dor’s People Counting Technology Helps Retail Businesses
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Current Situation of Retail Stores

With so many online stores available on the internet, brick-and-mortar stores are in a bit of jeopardy. A lot of brick-and-mortar stores have already become non-existent thanks to thousands of online platforms available in a single handheld electronic device.

The Solution

The best way to improve this situation is to use the latest technology to understand what customers want and cater to their needs. This will improve their shopping experience. So, they will visit your store regularly, which will result in a boost in profits.

Retail people counter is one such technology that every retail store should have. It is an electronic device that counts the number of people who have entered a passage or entrance. It contains different types of people counting sensors, like infrared, thermal, manual clickers, etc.

Some retail store owners even use security cameras and complex recognition software to get the metrics of foot traffic.

How People Counters Can Be Helpful

If you know how many people are coming to your store, you will get a great idea about whether you are able to attract customers or not.

A lot of people tend to visit a store after they look at the ads present outside of the store. Plus, the store itself needs to look attractive as well.

By looking at the headcount using people counting technologies, you will be able to determine whether the ads that you have placed outside are effective or not or if the looks of your store are good enough or not.

If you see that fewer people are visiting your store, then you will need to make the necessary changes.

By using retail people counters, you will also be able to determine which are the rush hours in your store. Using that data, you will be able to set the timetable of your employees.

If you have a good idea about when people are visiting your store the most, you can adjust the break time and lunchtime of employees accordingly. This will ensure that maximum employees are available to serve the customers.

Now, to exploit all these benefits, you will need a good people counting technology that will give you accurate data and is easy to use. And for that, we recommend that you use Dor's people counter.

How Dor Can Help Retail Businesses

Dor has given us the very first thermal sensing people counter that runs on a battery. This will help you grow your business exponentially as you get your hands on vital data like store traffic, conversion rates, peak traffic, etc.

Get Data Quickly

Dor people counters contain thermal people counting sensors. So, you will get highly accurate data very quickly.

Easy to Install and Operate

Dor does not depend on your in-store network. Plus, their retail people counters are operated by battery. So, you don't need to worry about any complex wiring. Simply peel out the adhesive guard and stick each people counter on your entrances.

Dor's thermal people counting sensors and advanced machine learning algorithms will send you accurate data as soon as you install them. You will get accurate data without any calibration. So, now you can focus on operating the store and attending to your customers while Dor's people counter counts foot traffic for you accurately.

Available to All

No matter where you live, your Dor People Counter will get shipped to your location in days. Then, you can set it up in a few minutes. Plus, you don't have to hire any technician or expert to set it up since it is battery-operated.

Records Accurate Data Unconditionally

No matter how many people are entering through your door at once, Dor's machine learning technologies will always give you accurate data.

Secure

Since you are using thermal sensors, you are just recording the number of heat signatures passing through that sensor. So, you are not recording any of your customer's private data. Thus, your customers can shop in your store, remaining assured that their privacy is protected.

Simple Software for Quick Actions

Dor's app will constantly send you data about foot traffic trends in each of the people counters. This will help you track how your decisions are affecting your sales.

Using the app's dashboard, both you and your company's stakeholders will be able to get accurate numbers in multiple data ranges and stores. So, everyone will be able to keep an eye on three of the most important factors of a business: foot traffic counts, conversion rates, and revenue per store.

You can see how these factors are trending across any date range you want. Plus, you can compare the metrics of two stores, or two different date ranges to determine the progress of your businesses.

You can get insights of your conversion rates with direct or customized point-of-sale integrations.

All of these data will be stored in the cloud. So, you can view and download them anytime from anywhere around the world.

You can invite as many users as you want to your account. They can have full control or role-based access to your organization's people counting sensors.

Easy to Integrate API

If you have your personal business intelligence tools, you can power them using Dor's API support. You can integrate the foot traffic data or conversion rates of your stores with any other system that your organization is using.

You can integrate Dor's REST API with BI Tools or other on-premise software to get access to all your data in a single platform and make the most out of it. 

Excellent Customer Support

Dor's customer support is always available for you. You can contact them any time you want to avoid downtime and fix any hardware issues remotely.

You can either call them or chat with their dedicated customer success manager and their teams to get quick support. Or you can send them an email.

Once you install and activate your Dor people counter, anyone from your organization can contact the support team.

Wrapping Up

To keep on competing with online stores and grow your business, you need to use the latest technology available at your disposal to improve the shopping experience of customers. Dor's people counter gives you lots of opportunities to do so. This people counting technology has been gaining a lot of popularity in the last few years, and retail owners have seen the results first-hand. There are a lot of benefits of using Dor's people counting system, and you should definitely give it a try.

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