Are you becoming popular on social media? With Facebook, Tiktok, Twitter, Instagram, or YouTube, Gilad Krein knows how to convert those likes and followers into cash.

Gilad is a digital nomad, an entrepreneur, and a blogger. He has helped several people to discover their passion and turn it into an online business.

He can show you how to make money online through social media, and you don't need to sell anything. This is where influencer marketing plays a crucial role. 

A social media influencer is a social media user who is believed to be an expert on a specific subject. Influencers usually have large audiences and can work with brands in exchange for money, discounts on products, or free trips.

But before you can qualify to earn from your social media account, Gilad says you should consider your popularity level.

Types of Influencers by Gilad Krein

Gilad categorizes influencers according to their followers. They are:

• Nano influencers (1,000 - 10,000)
• Micro influencers (10,000 - 100,000)
• Macro influencers (100,000 - 1 million)

Nano Influencers

Nano influencers spend more time talking about the products or services they love. Their followers look up to them for honest reviews of different brands. They also have a high level of engagement, and followers often comment on their posts and respond.

Macro Influencers

Although micro-influencers have more followers than nano influencers, they still have a high engagement rate. Another distinguishing factor is that they are niche-specific. Consequently, they target a specific audience.

Macro Influencers

Macro influencers are not just starring on social media but also vloggers, podcasters, or bloggers. They started small and then grew their followership until they became internet celebrities. It shouldn't come as a surprise if you don't find them engaging with followers because of the overwhelming number.

Gilad Krein Estimates How Much You Can Earn from Promoted Activities

Influencer marketing has been trending for a while. The impact of COVID-19 didn't affect the industry in any way. We witnessed the rise of TikTok during the said period.

According to Influencer Marketing Statistics, the industry was worth $9.7 billion in 2020 and is expected to rise to $16.4 billion in 2022. Gilad is certain that brands are more willing to collaborate with influencers now than ever before. 

In the previous section, Gilad described the types of influencers by followership. Based on this knowledge, our estimates have shown the amount you will earn from campaigns or promoting products.

Besides your follower count, other things that influence how much you charge are:

• The platform: Running a campaign on YouTube is more expensive than on Twitter. This is because of the amount of time to create videos, edit, and post.
• The type of post: Posting a photo on Instagram will cost more than creating a video for an IG story. You can also charge a flat rate for campaigns or per post.
• -he type of product you promote: if your audience can afford luxury products, you can partner with luxury brands, then charge higher for your services.

Gilad Krein Tips for Increasing Your Social Media Reach Faster

Since we now know that your followership determines how much you earn, exploring ways to reach more followers is essential. Gilad recommends the following:

Use Tiktok Trends and Reels

Each week, one new activity trends on Tiktok, and being a part of it places you on the screens of more users. When you join a Tiktok challenge, many people will begin engaging with your present and past posts.

While this is a fantastic experience, you can do more for yourself by creating your Tiktok challenge or trend.

You can also collaborate with another influencer, do a duet, or create a how-to video. Using hashtags in your videos will bring the kind of exposure you desire.

Find Your Optimal Posting Times

To reach more people, you must post content when they are online. Here's how to check when your audience is online:

YouTube

• Login to your YouTube Studio and click on "Analytics"
• Select "Audience"
• Scroll down to see the section "when your viewers are YouTube"
• The darkest shade on the chart shows when your viewers are active on YouTube, not necessarily on your channel.

Facebook

• On your Facebook page, click on Insights
• Click on "Posts"
• Select "when your fans are online"

Instagram

• Click on "Insights" on your profile
• Click on "Audience" then select "see more"
• Under the "Followers" section, you will see the days and hours when your followers are most active

Host Contests or Ask Questions to Encourage Engagement

One of the exciting ways to get more followers is to run a contest. Contests usually involve giveaways, which attract your current audience and new followers.

Establish specific rules for a contest, such as entry deadlines and how followers qualify. For instance, you might ask them to tag a friend.

Another thing that works is asking questions on your Instagram Stories. When people answer your question, they engage with your account, and you can convert them into followers with ease.

Curate User-Generated Content

A user-generated content (UGC) can be a video, review, photo, or text created by a customer, not a brand. A typical example is an unboxing video. 

Did you know that millennials love user-generated content, and they spend 18 hours each day with media? Many people make their purchasing decisions based on what they see on social media.

So, when they see reviews from real users, not paid reviews, they become attracted. Social media followers are creative and know how to develop content that will attract comments and likes.

So, when you repost a UGC, it increases your engagement. Check out How to Repost on Instagram to increase organic reach.

Go Live

Live videos place you as number one on the story feed. You will also be notified when you go live and going live more often will put your account on top. You are more likely to get followers to visit your page even if they do not watch the live videos.

Use Instagram Ads

If you have a professional Instagram account, you can easily and successfully promote your business to reach more people. First, you must identify your high-performing posts. Next, ensure your message matches your target audience, then create a campaign.

Cooperate with Other Influencers

When you co-author a post with another influencer, it shows on their profile too. This way, their followers can see your profile, and your followers can also see the shape of the other influencer. It's a win-win for both parties since they will gain from the collective engagement.

Tips for Entering the World of Influencer Marketing by Gilad Krein

The influencer marketing industry has excellent potential. And now is the best time to get started. Gilad Krein offers fantastic tips for entering the world of influencer marketing.

• If you're still at the Nano influencer stage, don't wait for brands to approach you. Take the first step. Create content with their product, then show them the insights.
• Don't overprice or underprice yourself.
• Influencer marketing takes two forms - reputation and leads. Manage your expectations of both approaches and decide on an appropriate way to measure them.
• A brand's reputation lies on your shoulders. So, try not to get too provocative unless stated in the contract.
• Don't chase your followers away, start slow.
• Don't overuse the platform for promotion otherwise, it becomes boring and less creative.
• You don't have to sell everything. Focus on a few good brands.
• If a brand offers a brief, don't read it verbatim. Get creative; come up with your promotion version to match what's in brief.
• Don't become extremely busy. Recycle your content and make it better all the time.
• Go for trusted brands to avoid having payment issues.
• Stick to brands that you trust. You will be able to stay authentic when selling their products.
• Ensure the brands you work with match your audience.
• Most importantly, understand the rules and read Disclosures for Social Media Influencers

In conclusion - being an influencer can be highly lucrative

In 2022, influencer marketing will be one of the top trends in online business. Gilad Krein described the types of influencers based on their following. You can earn more money as an influencer if you have this skill. Gilad also shared great tips for increasing social media reach and entering the influencer marketing industry.