Five Marketing Tips For Small Budgets

Pens
Photo : Pens

We've all heard of the advertising campaigns that take the world by storm - and come with a multi-million price tag to match - but how can you have an effective marketing strategy that doesn't cost the earth? Follow these simple, cost-effective tips, and watch your company soar!

1. Tell the world you exist

One of the hardest things about being a small business, is having people find out about you. You've got a product or service that you're proud of, you've even splashed out on a fancy logo and a high-quality website, but if you don't have a decent marketing budget, how will people ever know that you exist? First of all, use social media as your megaphone.

Making use of social media has to be high up on every business's marketing strategy, whether you're a multi-national brand or a small local company just starting out. Social media also works well, because your customers can add recommendations. If you only serve a small area, see if you can post on local Facebook buy and sell sites, and don't be afraid to ask your past clients to post a review, too. 

2. Show off your wares

Since a picture is worth a thousand words, if you sell a physical product, post professional-style photos, too. Let's say you create showstopper cakes for special occasions. Create your own 'cake gallery' on your social media page, for prospective customers to scroll through. It will give them inspiration - and hopefully tempt them into making an order. Every time you make something new, be sure to upload an image. That way, all your followers will be reminded of your presence every time you add something new.

3. Leave an impression

By this, we mean something to remember you by! We all know how advertising works. You see a company's logo somewhere, and it leaves an impression at the back of your brain somewhere. Eventually, the logo becomes more and more recognisable. But what if you can't afford to plaster your company's name all over Piccadilly Circus? Well, think about having some custom pens designed, instead, like you can have made at pens.com/uk/

Remember a few years' back, when everyone handed out their business card? Nowadays, this might seem a little outdated, but the principle can still be applied; give someone something tangible to hold, and you have handed out a physical advertisement. Apply that to something practical - such as a personalised pen or something else useful - and the recipient will keep on seeing your logo, time and time again! It's a highly cost-effective way to have people repeatedly see your logo - and what's more, since you can also include your contact details, it serves a dual purpose!

4. Offer customer discounts

Loyalty deserves to be rewarded, so why not keep your happy customers even happier, by teasing them back with a returning customers' discount? Alternatively, tempt your customers to post a (positive!) review on social media in return for a discount on their next purchase. The more repeat customers you have, the less you have to worry about attracting new ones!

5. Make it fun

Audiences today are bombarded with marketing campaigns, so make yours stand out by adding in a little fun and originality. Rather than sending a generic email newsletter, put a twist on it so you don't get send straight to the virtual bin. For example, let's say you have just launched a new line; you're a small textile business and have just worked hard on a new range of fabrics. You really want your clients to look through your website, and see how fabulous your latest creations are, so give them an incentive. Somewhere on each new product picture, you've hidden a letter. Challenge your customers to find them all, and rearrange them to make a word. The first one to email the word wins a product of their choice from the new range!

Marketing when your budget is small can be a headache, but with a little thought and creativity, you can use it as a way to forge even stronger links with your customers than if you were a faceless multinational brand. With just a bit of originality, you'll soon be making a name for yourself - and be the brand on the tip of your customers' tongues! Good luck!  

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