Apple and Spotify are two of the biggest players in the streaming music service market. During the Worldwide Developers Conference last month, Apple announced that Apple Music had 27 million paid subscribers. Now, the Cupertino giant is offering a deep discount on its Apple Music subscription service. Apple subscribers can sign up for the deal, which works out to $8.25 a month, via the Music app.
The price is less than individual subscription options from its streaming rival, Spotify which cost $9.99 a month. The option is hidden pretty deep within the Music app on your Apple Music membership settings page. The annual subscription is only available to existing Apple Music subscribers.
New subscribers can still be able to see the option to pay for $9.99 monthly or $14.99 for the family plan option. But, if you are an existing Apple Music subscriber and would like to switch to the $99/year annual subscription, here's how: first Open the App Store app, then Tap on the Featured tab and navigate all the way to the bottom. Next, tap on your Apple ID and enter your password. Click on the Subscriptions option and find your Apple Music membership settings. Lastly, Find the "Individual (1 Year)" setting and choose it.
This discount can make Apple Music more inviting to customers. While Spotify does not offer a discount for signing up for a whole year of its streaming service at the moment. Amazon sells its Music Unlimited subscription for $79 annually. Furthermore, Apple Music has the potential to beat Spotify in terms of paid subscriber and the iPhone maker is pushing hard as the Cupertino giant just recently changed the Apple Music interface to make it more modern and enticing, and this new offer is clearly targetted at customer retention.