Pebble smartwatch lands at Best Buy

By Dmitry Sheynin , Jul 04, 2013 12:32 PM EDT

The Pebble smart watch has finally landed at a retail outlet. The company announced this week that it had entered into an exclusive agreement with Best Buy to make the watch available nationwide at the chain's more than 1,800 locations. The Pebble is already available on Best Buy's website for $150 and will begin shipping out to stores July 7.

The Pebble smart watch is currently available only in jet black, with a cherry red version to be released in August. Additionally, the company has confirmed that they've begun shipping alabaster versions to customers who ordered directly from Pebble. Orange, grey and arctic-white variants are also still available on the company's website for pre-order.

"It's been so rewarding to see and share the great things our early backers and development partners have done with Pebble already," said Pebble CEO Eric Migicovsky. "Their work and our evolving app ecosystem has kept demand very high. Best Buy's partnership with us is a big step towards meeting that demand."

Pebble started off as a Kickstarter campaign and ended up being the most successful in the history of the crowdfunding website - raising over $10.2 million dollars and attracting more than 68,000 backers.

The watch features a monochrome e-paper display that connects to iOS and Android devices via Bluetooth and allows users to receive notifications for texts, emails and incoming calls. The device also allows control of many phone functions, such as the media player.

"The outpouring of support from our Kickstarter backers was the first signal to our team that Pebble's approach to smart, wearable technology was something the world was ready for," Migicovsky said. "We've learned that people want their Pebbles. Thanks to Best Buy, we're giving folks more ways to make that happen."

The platform that the Pebble smart watch utilizes is fully open and anyone can create an app. Some of the offerings that are already available include sports apps like RunKeeper and FreeCaddie.

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