FC Barcelona's famed stadium, Camp Nou, is about to get a new name added to its own thanks to a sponsorship agreement. Specifically, Camp Nou will now be known as Spotify Camp Nou.
The Spanish soccer club entered into an agreement with Spotify that is said to be worth $310 million. Apart from the name change of the iconic stadium, Spotify's branding will feature on the jerseys of the club's men and women's teams.
FC Barcelona's Spotify Camp Nou
FC Barcelona, one of the world's best known soccer clubs, has entered a sponsorship agreement with music streaming giant, Spotify. As part of the agreement, Spotify now has the naming rights to the club's iconic stadium.
Because of this, Camp Nou will be known moving forward as Spotify Camp Nou.
"FC Barcelona and Spotify, the world's most popular audio streaming subscription service, have reached an agreement for the Swedish company to become the Main Partner of the Club and the Official Audio Streaming Partner," FC Barcelona said in a statement posted on its official website.
A report by The Verge notes that the sponsorship agreement is due for ratification by the club's Extraordinary Delegate Members Assembly. The voe is scheduled to take place on Apr. 3.
The Verge likewise points out that the deal will most likely be ratified without much trouble because the famed soccer club is heavily in debt.
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Other Important Details Regarding the Sponsorship
According to FC Barcelona's official announcement, Spotify's logo will feature on the front of the men's and women's jerseys for the 2022/2023 season as well as the next four seasons. The streaming platform's branding will also be seen on training jerseys starting with the upcoming season as well.
The partnership has a music-elemt to it too. As mentioned by the official announcement, "FC Barcelona and Spotify will be working to use the Club's in-stadium promotional surfaces to present and amplify the work of artists to the Blaugrana's global TV audience."
The official announcement from Spotify features a statement by Alex Norström, the company's chief freemium business officer. He mentions that the music streaming platform is working with FC Barcelona "to leverage our access to in-stadium elements to amplify artists and enable discovery,"
The Verge notes that the sponsorship agreement is said to be worth $310 million.
Other Soccer Clubs with Tech Sponsorships
FC Barcelona is not the only soccer club that has entered into a sponsorship with a tech company.
Three, a telecommunications company based in the United Kingdom, is a sponsor for Premier League club Chelsea F.C. in the ongoing season.
However, that partnership has since been suspended in light of the suspensions placed by the UK government on the club's owner, Russian oligarch Roman Abramovich, according to a report by ESPN.
Another example is Chelsea's fellow Premier League club, Manchester United, whose shirt partner is software company TeamViewer.
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