LinkedIn Unveils Generative AI-Powered Features To Optimize Profiles, Jobs

LinkedIn has announced the launch of new AI technologies to assist users in enhancing their professional profiles and employers in creating better job descriptions.

With the company exploring AI-powered writing recommendations, LinkedIn is the most recent platform to join the generative AI bandwagon, Engadget writes.

AI Will Help LinkedIn Users Write Headlines And Summaries

With its owner Microsoft investing heavily in OpenAI, it appears that LinkedIn's front-end approach is also using it more and more. 

With that the most recent developments concern LinkedIn profiles, hiring, and LinkedIn Learning, and how AI helps to improve them.

In order to assist individuals enhance their LinkedIn profiles and recruiters write job descriptions, the business is launching AI-powered writing suggestions today.

According to LinkedIn's chief product officer, Tomer Cohen, both are constructed using sophisticated GPT models.

It is notable that GPT-4 is the format used by LinkedIn for customized profiles, and GPT-3.5 is used for job descriptions.

In addition to this, the company is putting a greater emphasis on AI in LinkedIn Learning by gathering 100 courses on the topic and introducing 20 more that are solely dedicated to generative AI.

The AI-writing suggestions for profiles, which are initially only accessible to paying Premium customers, are meant to assist those who struggle to create captivating summaries of themselves.

"By doing the heavy lifting for you, the tool saves you time and energy while still maintaining your unique voice and style," the company details.

The job descriptions, on the other hand, will operate according to a similar premise that a recruiter writes out certain essential details, such as the job title and company name.

By simplifying this part of the hiring process, users may concentrate their efforts on more strategic aspects of their work, Tech Crunch says.

Read More: LinkedIn Introduces Career Break Feature, Helps Users To Explain The Gaps In Resumes 

LinkedIn Views This AI Integration As An Experience Enhancing Tool

The writing tips are intended to make it simpler to complete important profile elements that, according to LinkedIn, can otherwise be "daunting."

LinkedIn Premium customers can now create descriptions based on their experience using the new "enhance" feature.

The tool, according to the company, leverages the same OpenAI models that drive ChatGPT and is intended to maintain each user's distinctive voice and style.

Additionally, it will integrate users' professional backgrounds and skill sets as well as LinkedIn's own "insights" into what constitutes a strong profile.

It is important to note that the company views its AI writing features as more of a foundation than a finished solution, Engadget reports.

These writing tools are not LinkedIn's first attempt into generative AI, since the company has just recently unveiled "collaborative articles."

These articles make use of both AI-written material and individual contributions from LinkedIn "experts."

Overall, the introduction of these technologies serves as a reminder that while AI may be a vital tool, its widespread use is not always helpful.

With this, LinkedIn asserts that the company will keep using generative AI to investigate innovative approaches to provide value to its users and members.

Related Article: LinkedIn's New Security Features: Here's What You Have to Know 

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