Snap wants more content creators on Snapchat, and it's doing something to make it happen.
The company behind the popular social media platform is expanding and adding new features to its revenue-sharing program to attract more creators to its platform.
The company previously put creators on the backseat while it focused on launching features to improve user experience on Snapchat.
Snapchat Revenue-Sharing Program Expansion Details
Snap mentioned in its recent announcement it is launching new programs and tools under its revenue-sharing program to help creators build "sustainable businesses and grow and engage with their audience across Snapchat Stories and Spotlight.
Firstly, the company mentioned that creators with at least 50,000 followers, 25 million monthly views, and at least 10 Stories posts per month might be eligible to join its Stories revenue-share program. This expansion could be the result of the increase in the total time Snapchat users spend watching content creators' Stories in the US - double, in fact, year over year.
According to Snap, it is also increasing the total rewards available to reward creators for making the top Spotlight Snaps, giving creators on its platform more incentives to post more and do well with their Stories.
An Engadget report mentioned that Snap is allegedly still reserving the right to greenlight individual users into the program, but the metrics give small-time creators a target to aim for, at least.
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Additionally, many top Snapchat content creators claim that sharing in ad revenue has been their preferred way to get paid due to it being the most reliable option out there.
Secondly, Snapchat content creators could soon schedule their posts ahead of time with the platform's new scheduling feature, allowing them to post their Stories whenever, wherever. They can also save a Snap to their new Public Profile and get access to content performance insights and Story Replies.
Thirdly, creators trying to create buzz for "the next big thing" can soon tag the locations where other Snapchat users can find it with Spotlight Snaps. With these tags, their videos will appear on place profiles on the Snap Map, making them easier to see and recommend.
Lastly, Snap added Linktree, the leading link-in-bio platform, to creators' new Public Profiles, giving fans the opportunity to see more of a creator's content on Snapchat.
Snapchat Creator Invitation Drive
Snap's expansion of its revenue-sharing program and its addition of new tools for creators to use is the latest effort the company made to invite more creators to its platform.
The company's next recent effort was the introduction of mid-roll ads to Snapchat posts as a way for some of its Snap Stars to earn money from their stories in mid-Feb. 2022, per an earlier Snap post.
There are some that saw success with Snap's revenue-sharing program, like Hannah Stocking, who made $30,000 in over 72 hours by exclusively posting content to Snap, per a Fortune article.
"I never really knew Snapchat could be lucrative," says Stocking, who was previously a Vine comedian and now has a significant following on various social media platforms apart from Snapchat, like Instagram, YouTube, and TikTok.
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