Say goodbye to one of Logitech's most popular microphone brands.
The popular computer peripheral company recently announced it is axing its Blue microphone brand in favor of merging the device's parent company and its other acquisition to its G Brand.
Logitech purchased Blue in 2018 for around $120 million in cash to accelerate its entry into "a growing market," presumably in the music-producing industry, per a report from Tech Crunch citing a statement from CEO Bracken Darrell.
Logitech Blue, Astro Integration Details
Logitech mentioned in a video posted on its official Logitech G Twitter page that it is integrating AstroGa, Blue, and Logitech for creator brands into one brand - Logitech G.
According to Ujesh Desai, Logitech G's General Manager, Logitech will continue to sell the products under the previously mentioned brands. However, it is planning on having a "deeper integration," allowing those devices to be configured in one place, presumably its G HUB app, per Engadget.
Unfortunately, that also means that the company is getting rid of the Blue microphone brand, keeping the name and using it to "describe [its] technologies," per an FAQ the company posted on Reddit's r/LogitechG subreddit. To reflect this decision, Logitech removed Blue from its website's brands section, while the Bluemic.com online domain redirects to Logitech's homepage instead.
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The company has also transferred all Blue products, including the Yeti and Snowball, to its homepage's Logitech G section. It had also done the same to its Astro high-end gaming headsets, mixers, and other devices from that brand.
Speaking of Astro, the brand will live on as a premium console audio product series under its Logitech G brand; Logitech plans to launch a new Astro product soon under Logitech G.
Logitech's Reason For The Merger
Logitech didn't reveal the reason why it is axing two of its popular and influential brands, which defined the high-end gaming headset and the microphone-for-streamers categories, according to The Verge. However, it could do so during the Twitch stream mentioned in the video.
Regardless, Logitech has been giving out hints that it might ax its Blue brand in late 2022 when it released the Blue Sons streaming mic under Logitech G. It also changed its description of the Yeti mic some time ago, describing it as the Yeti microphone with Blue VO!CE technology.
There are some Logitech brands that the company may have plans for integration in the foreseeable future, though it is debatable if they do. For instance, it hadn't axed Ultimate Ears since it acquired it for $34 million in 2008, nor has Logitech's flight stick brand Saitek, even if the company does sell a Logitech G X56 HOTAS on its website.
Jaybird, another Logitech brand, is still alive and well despite its seven-year tenure under the company, but it could be a matter of time before Logitech decides to merge them together under a new brand.
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