Starting August 14, Meta will be fined $98, 500 a day due to privacy breaches made by the company in Norway.
The Norway data protection authority have finalized the decision after Meta failed to address the breaches that was identified by Norway's regulator. The company was given until August 4 to addressed the issue however it seemed that the tech giant refused to abide.
Read Also: Meta Blocks EU-based Users Who Access Threads via VPN
Meta Faces Legal Actions
This is not something new to Meta. Within this year, the company has been under investigations that lead to some feature limitations on some regions.
Meta has been gathering user data to create personalized ads across their platform, especially on Facebook. This company strategy is known as behavioral advertising, something that is a common practice to most of the social media platforms that is used today.
Last July, Facebook advertisement was limited in the European Union states, as the EU Court of Justice required Meta to acquire user permission before creating personalized advertisements. This has also impacted the release of Meta's Threads, as it the company had to block users from the EU.
What's Next for Meta?
According to the Reuters report, the fine will run from August 14 until November 3. The Datatilsynet has the power to make the decision permanent and widen the decision's scope to the rest of Europe.
Although Meta has promised to acquire user permission, the Datatilsynet stated that it is not enough and that Meta should stop processing personal data immediately until the final mechanism is in place.
"According to Meta, this will take several months, at the very earliest, for them to implement ... And we don't know what the consent mechanism will look like," head of Datatilsynet's internation section, Tobias Judin shared to Reuters.
Related Article: Meta Could Face $100,000 Daily Fine in Norway for Privacy Vioaltions
