YouTube is one of the most successful video-sharing platforms on the internet. Being one of (if not) the first website of its kind, it helped popularize the internet as a way to share moments, and ideas, and have fun.
Many people have become content creators on YouTube by doing one of these things, which ultimately led to them getting YouTube partnerships. Now called YouTubers, they earn thousands of dollars through the ads in their videos thanks to their partnership with YouTube.
However, many have tried and failed to get a YouTube following to gain a partnership. Some fail due to competition, while some fail due to their videos' quality.
As such, here are some tips to be a successful YouTuber on the platform.
Define Success
Success is subjective; each person defines success differently. In YouTuber's case, some say success is having thousands of views in a short period, thousands of dollars earned via ads, or getting positive YouTube subscriber growth.
Whatever your definition of success is for becoming a YouTuber, you must remember how you defined success - it'll keep you focused.
Find Your Niche
Now that you found your definition of success, it's time to figure out your niche - what you want to focus your content on. YouTube is a website containing videos ranging from gaming videos, how-to's, fitness, and everything in between.
As such, creating videos based on your interests and/or your expertise is crucial to your success as a YouTuber. You can branch out to different niches once you establish yourself in one.
Make A Launch Plan
With a clear niche to start with, you now have to create a launch plan to get your YouTube channel off the ground and into the rat race. You must figure out how your posting schedule, what topics you'll be covering, and who else is involved with your channel.
These people include graphic artists to create their thumbnails and video editors to edit their videos before posting them on YouTube. While hiring them could mean less earnings, it's better to hire people capable of doing these tasks for you if you don't have the talent or capabilities to do so.
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Check Your Equipment
Having a graphic artist and a video editor is one thing, but they'll need some material to use first before they can work their magic. As such, you must have the appropriate equipment for your chosen niche to create videos with.
You'll want to have a computer with decent processing speed and specs that can handle video streaming/editing, depending on your niche. You'll also need a webcam or a decent microphone at least to film yourself with if you so choose.
Optimize Your Channel
Apart from equipment, you'll also need to learn certain skills to help you market your content to the internet. YouTube's About page is a start - you can post what content you're covering and a short introduction of yourself.
Then, you'll want a (uniquely) creative yet straightforward design for your channel to help people learn more about it easily. It'll also make your channel stand out from others in your niche.
Next, you'll want to learn Search Engine Optimization to make your videos easier to find on search engines like Google, Yahoo, and Bing. The easier people find your videos, the more views you'll get.
Engage With Your Community
Being a YouTuber means that you'll eventually get your community in the form of subscribers that want to see your content more. Depending on your definition of success, they are the people who will make or break your YouTube career.
Having a community feel ignored is not a good business model. As such, you'll want to engage with them more and make them feel appreciated for sticking to you and watching your content. Hosting a YouTube live stream lets you interact with your subscribers, answer their questions, and even get ideas on what to cover next in your videos.
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