BLACKPINK is taking Roblox by storm.
YG Plus, a subsidiary of YG Entertainment, recently announced that the popular K-pop band will soon launch its "BLACKPINK THE PALACE' virtual fan hub, giving players of the hit online multiplayer game a chance to meet fellow BLACKPINK fans on its platform.
YG Entertainment is a South Korean multinational entertainment agency that produces leading South Korean artists and boy and girl bands like BLACKPINK, per its official About Us page.
BLACKPINK Vitual Fan Hub
YG Plus said in its announcement that BLACKPINK THE PALACE will contain everything they need for BLACKPINK fans to interact with their fellow fans.
According to the statement it released (via Games Press), the Palace capitalizes on the platform Roblox provides to allow the K-pop band's fans to meet, socialize, and enjoy the band's content. The Palace even features various spaces designed around BLACKPINK's iconic music video scenes while enjoying some of the band's favorite things.
These things range from digital fashion to signature choreography. Interestingly, the band's members (or a digital avatar of themselves) will also be present in the mansion, allowing fans to meet their idols, albeit indirectly.
The Palace doesn't just serve as a fan hub - it also offers interactive experiences and challenges to visitors and fans alike. They can earn in-experience currency to decorate and host BLACKPINK-themed parties for their friends. They can also acquire more power in the caverns beneath the Palace by smashing crystals using a BLACKPINK-shaped lightstick to upgrade their in-experience items.
(L-R) Lisa, Jisoo, Rosé and Jennie of BLACKPINK perform onstage at the 2023 Coachella Valley Music and Arts Festival on April 22, 2023 in Indio, California.
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Furthermore, fans can also purchase BLACKPINK's signature outfits and emotes from the Palace for their personal use to channel their favorite artists' style and even practice their choreography for their music videos.
The Palace is the work of metaverse studio Karta, an "award-winning metaverse studio" that helps brands, artists, and sports teams connect with its fans through the most popular virtual worlds.
It is the band's first "persistent immersive experience" on Roblox and will be updated with new content annually for fans to enjoy together anytime, anywhere.
BLACKPINK The Palace Launch, rewards
YG Plus said that BLACKPINK The Palace will open its doors on Aug. 25, though it didn't specify when it will do so on that day. However, there is an incentive for fans to enter it as soon as it opens.
Roblox players who visit the Palace in the first 24 hours will receive a special badge they can display on their respective profiles.
"We look forward to welcoming fans from all over the world to a beautiful virtual palace where they can party, connect, and experience everything BLACKPINK beyond the constraints of time and space," Hyojung Lee said about the launch of BLACKPINK THE PALACE. "Fans will be surprised to see and have an opportunity to take selfies with avatars of all four members of BLACKPINK-JISOO, JENNIE, ROSÉ and LISA."
Hyojung Lee is the head of the IPX Division at YG PLUS.
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