Arabella Asis Tech 09.13.2023 01:Sep AM EDT

Apple iPhone Popularity Through the Years, Explained

In 2007, Apple made a groundbreaking innovation by releasing its first iPhone to the public. Lots of people lined up outside Apple stores just to get a piece of the iPhone experience. 16 years after, Apple is continuously serving its customers various upgrades through its iPhone models.

With the recent launch of iPhone 15, you might think why is this phone so popular? and how does Apple manages to rake revenues despite launching new model almost every year?

Let's take a look on some of the reasons why iPhone's the most popular phone out there:

Marketing and Branding

When it comes to marketing, Apple knows what is best to highlight when campaigning for iPhones. The company focuses on bringing a strong brand identity which separates iPhone from other smartphones out there. Regardless of the model, Apple always make sure to emphasize innovation, quality, and lifestyle that are attached to owning an iPhone.

Let's be real, iPhones can be pricey for most of the people. Hence, some users see owning an iPhone as a status symbol. Apple knows to stick with connotations such as luxury, wealth, and exclusivity, which contributes to the high demand.

Continuous Innovation

Speaking of emphasizing innovation, Apple is known for investing huge amount of money on research and development for its devices. This is the reason why it often gets hardware and software updates. From A-series chips to camera advancements, Apple knows how to play the game in this field.

Moreover, this also leads to Apple's strong developer support. The iOS software has a big and active developer community which helps in advancing the device's utility. The developer community also contributes to extending the lifespan of iPhone models by providing updates.

Design and Build Quality

The first thing that catches your attention on any smartphone is its look. iPhones are know for their sleek and premium design which comes from selected colors only. Sometimes Apple can get playful with the iPhone colors but most of the time iPhones are in a dark and neutral colors which screams elegance.

These days the aesthetic value of every item is important, especially to the younger generation. Fortunately, Apple knows how to capitalize on that by producing colors that are appealing to its customers and at the same time in trend.

Apple Ecosystem

Once you own an Apple product, there is no way out. Apple devices are known for its compatibility among its devices. The company made a vast ecosystem around its products which makes it easier and seamless to jump from one Apple device to another.

The App Store offers variety of high-quality apps that are available from iPhone to iMac. This includes iCloud, iMessage, FaceTime, and more.

User-Friendly Interface

While it can be daunting to make the transition from Android to Apple, once you get used to it it become easier to use. The company has always emphasized the need to satisfy the user experience by providing simple interface among its devices. For instance, iPhone are easy to learn and use. It can be utilized by anyone from beginners to experts.