Customers may soon be able to buy cars on the Amazon online shopping store, starting with Hyundai autos.
The e-commerce platform announced the opening of its vehicle sales section during its deal partnership with the South Korean automaker.
In an effort to become the "everything store," Amazon CEO Andy Jassy said the move was aimed at "changing the ease with which customers can buy vehicles online".
Amazon's platform will act as a middleman for the transactions with the end seller still being the car dealer.
"This new shopping experience will create another way for dealers to build awareness of their selection and offer convenience to their customers," the company stated.
Only Hyundai cars will be available in the "latter part of 2024." It is uncertain whether the company will seal other car deals.
Experts expect the move to generate bigger sales for the online store in the coming years.
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How to Buy Cars on the Amazon Online Store
To purchase a car, customers can search for available vehicles in the area, make a selection, and then confirm the purchase via their preferred payment and financing method.
The risk of fraudulent sales will be lesser as Hyundai deals are backed by laws and agreements across many states.
Hyundai vehicles purchased from Amazon starting in 2025 will also include integrated Alexa voice assistant. Alexa's debut in Hyundai-made cars is part of its deal with the Seattle-based company.
Amazon's car sales will first roll out in the US.
Amazon-Hyundai Deal: What to Look Out For
As part of its multi-year deal with Amazon, Hyundai will start using AWS to migrate its current on-premises applications to the cloud drive.
The AWS will also be used for Hyundai's generative AI and Internet of Things operations.
Amazon has been venturing into the car market since 2016 amid the growing direct-to-customer methods of other car dealerships.
The two company's announcement brought the shares of used car dealers down by 5% and 6% on Thursday.
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