Warner Bros. Discovery is currently in talks with Paramount Global for a possible merger with their streaming services, Axios reported.
Warner. Bros CEO David Zaslav has been reported to meet with his counterpart Bob Bakish in New York City to discuss a merger that could rival behemoths like Disney+ and Netflix.
Multiple sources have confirmed the two CEO's meeting this Thursday, according to Axios.
It remains unclear if Zaslav intends to acquire Paramount Global or its parent company, National Amusements Inc., as both options are "on the table."
The merger of the US-focused Max with the wider reach of Paramount+ to recover audience amid the increasing number of streaming services.
Warner Bros. Discovery recently reported that it continues to lose subscribers throughout 2023, while Paramount has been under pressure in the face of mountains of debt.
Also Read: Warner Bros. Discovery Continues to Lose Subscribers According to Recent Earnings Call
What Does the Warner Bros-Paramount Merger Will Mean?
Max and Paramount+ are not the only services set to combine if the merger comes true.
Paramount-owned CBS News may soon be merged with Warner Bro's CNN to create "a global news powerhouse."
More Nickelodeon and MTV shows may also be seen soon on Max and HBO. On the other hand, DC characters may now expand more into new territories with the deal.
Axios expects Paramount's global footprint to help attract more attention to Warner Bro's streaming ambition.
More Streaming Service Bundles
This was not the first time Paramount Global has been in talks with other streaming services for a possible merger.
Earlier this month, the merging of Paramount+ and Apple TV+ have been rumored to provide a cheaper alternative to the much pricier subscription in Netflix.
Disney has been ahead of the streaming bundle race with the recent integration of Hulu on its Disney+ app.
The arrival of the streaming service on Disney's main platform is expected to boost shows and movies to the bigger audience of Disney+.
Related Article: Hulu Now Has Its Own Tab on the Disney+ App
