It is the decade of India. The coming years belong to Indian investment, which is no longer a secret, thanks to the headlines. Countries are growing, and so are their economies; investing in the right places is the way forward. India, for example, is the fastest-growing economy in the world, partly thanks to a lively startup ecosystem, which has a promising future. India has the third-largest startup network in the world, making it the ideal spot to invest capital. Even with the ongoing funding winter and a slowdown in the tech industry, Indian startups have faced the headwinds with conviction as they pivoted businesses, cut down on excess, and focused on unit economics. Several startups have turned their ventures into profitable companies, which has made some of the largest global investors continue capital infusion in Indian businesses.

Foreign investors looking to leverage the growth opportunities in India have two primary methods of investing: Public and Private investments. Public investments in the listed markets can be achieved through Mutual Funds and ETFs. Today, India attracts 12 billion pounds of Foreign Institutional Investor capital every year.

But the wider-reaching opportunity lies in the high growth of Private investments, including start-up investment. The risks are more significant, and so are the returns. The key is to understand the business strategy in depth and invest through credible funds that have demonstrated their record of investment in Indian companies and nurturing them.  

Investing through VC funds that have a credible record of accomplishment, a secure deal sourcing DNA, and a champion of backing strong founders is the right recipe for international family offices and ultra-high net worth to begin their investment journey. One such fund is Unicorn India Ventures (UIV), which is at the forefront. With two funds already deployed in over thirty Indian startups, Unicorn has given stellar returns to its investors in the first fund at the end of the cycle. The first fund saw the birth of India's 100th Unicorn Open Bank, which resulted in over 80x return on the total investment made in the company. UIV has returned 2x cash to the LPs within the fund life from its first fund, which was launched in 2016. 

Unicorn India Ventures is a highly reputable early-stage fund house with investment spanning sectors such as fintech, health tech, SaaS, robotics, food tech, and more. Whilst other venture capital and investment platforms prefer to invest in startups from major cities like Bangalore, Delhi, and Mumbai, the UIV team sets itself apart by going beyond these major cities. They venture into the heart of tier 2 and tier 3 cities from all over the country, a challenging task but one that is showing positive results. With their in-depth knowledge of startups in different cities, they possess the correct insights to pinpoint the ideal investment startups. As we explore the possibilities of investing in India, Unicorn India Ventures stands out not only by venturing beyond the conventional but also by highlighting higher returns with minimised risks. 

While investing, remember that strategic investments are not limited to personal financial goals but also contribute to the growth of emerging markets. May your financial journey be marked by calculated risks, informed decisions, and the achievement of an ideal life with less work and more money. Happy investing!