XPPen took it to X (formerly Twitter) to apologize days after being accused of using AI images for its promotional material again.

The drawing tablet retailer blamed the incident on a failure in its internal review system, allowing an AI-generated image traced from an artist to be used for their Family Day post.

XPPen has already compensated the affected artist @walayssa in private, noting that "it was resolved in a satisfactory and friendly way."

The incident was first reported last week after the original artist noted XPPen Canada's Family Day post just "mish-mashed different elements" from two of their artworks.

XPPen promised to "prevent such incidents in the future" by conducting reviews of both external and internal workflow.

Also Read: XPPen Accused of Using Generative AI for Promotion Material

AI Images Sneak into Art Communities

The incident with XPPen Canada was not the first time the digital retailer went at odds with its main customers after being found out of using AI-generated images for its promotional materials.

Last year, XPPen was also caught using AI technology amidst calls against AI applications in the art community.

The company quickly took down the post and assured that it had cut off all business transactions with the artist that provided them with the AI-generated image.

XPPen's competitor, Wacom, also recently came under fire for featuring AI images in its New Year's marketing campaign.

Wacom initially denied the accusations but later on issued an apology after a strong pushback from its customers.

Related Article: Drawing App ibisPaint Removes AI Image Generator After 'Strong Response'

'AI Art' Poses Threat to Digital Artists

XPPen's announcement follows after more and more artists express concerns over AI's application into the art industry as more companies are being caught using the technology for promotional materials.

Several users on X have earlier accused EA of using images influenced by AI for its promotional video for Apex Legends.

There was also the massive campaign of artists and players against Magic: The Gathering creator, Wizards of the Coast, for using AI images for its commemorative post.

Many artists have already highlighted rising competition in the art market as companies start laying off their artist employees in favor of AI models.