Amazon started its humble beginning as an online bookstore in the garage of founder Jeff Bezos. Today, that company is worth over $1.8 trillion and is considered the face of the e-commerce landscape.
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Over the years, the company managed to establish and differentiate itself in the market. Aside from providing an online shopping experience, Amazon also has emphasized the need for excellent customer service.
From e-commerce to entertainment and cloud computing, Amazon found its way to stand out among its competitors. Here are some ways how Amazon has completely transformed the e-commerce industry:
Customer Experience
Amazon prioritizes customer experience above all else. The company has been using various strategies to boost the convenience and satisfaction of the customers.
Amazon prides itself on using algorithms to personalize the shopping experience for each customer. This technology helps customers discover new items based on product recommendations that were analyzed through their previous purchases, browsing history, and demographic information. The company also has various support channels for its customer service such as phone, email, live chat, and comprehensive FAQs and troubleshooting guides.
Marketplace Model
The marketplace model is an essential factor in standing out in the e-commerce business. Amazon enables third-party sellers to reach their customers by setting up an account on the platform to sell their products.
In exchange for providing a platform, Amazon sellers would have to pay fees to boost their products. These fees could also be based on the percentage of sales, listing fees, or others. Regardless, Amazon provides a safe marketplace to all sellers.
Cloud Computing, AI, and Machine Learning
Amazon Web Services (AWS) is a cloud computing platform that provides a wide range of services such as computing power, machine learning, and AI tools. Through AWS, businesses can get access to a scalable and cost-effective cloud infrastructure.
On the other hand, Amazon is huge in utilizing AI tools in its services and products. Its voice assistant technology, Alexa, has been popular due to its efficiency. Other Amazon products are also powered by AI and show different purposes.
Innovative Logistics
Amazon became popular for its innovative approach in terms of logistics. The company operates a vast network of fulfillment centers that are strategically located. Through robotics and AI, the company is proud of its increased efficiency and reduced labor costs.
Moreover, the company also offers Prime shipping which allows fast shipping to members. Amazon also now offers same-day deliveries and drone deliveries to selected cities.
Content and Entertainment
Outside e-commerce, Amazon established Prime Video as a streaming platform that offers a vast collection of movies and TV shows. The company also has its own studio which handles the production of original movies and TV series.
On the other hand, the company is also widely known to readers for launching Kindle, which offers millions of eBooks, audiobooks, and other digital publications. Amazon Music is also quite popular as a music streaming service, rivaling Spotify and Apple Music through subscriptions.
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