Tech

iPhone 6, iPhone 6 Plus first-day pre-orders top 4 million, demand exceeds initial supply

By April Taylor , Sep 15, 2014 10:26 AM EDT

The new iPhone 6 and iPhone 6 Plus are apparently in great demand, generating an impressive amount of pre-orders within just 24 hours of availability.

Apple unveiled its latest iPhones on Tuesday, Sept. 9 and started taking pre-orders for both the iPhone 6 and the iPhone 6 Plus on Friday, Sept. 12. The company has now announced that it received more than four million pre-orders for the two new iPhones in the first day alone.

"Apple today announced a record number of first day pre-orders of iPhone 6 and iPhone 6 Plus, the biggest advancements in iPhone history, with over four million in the first 24 hours," the company boasts in a new press release on Monday, Sept. 15. "Demand for new iPhones exceeds the initial pre-order supply and while a significant amount will be delivered to customers beginning on Friday and throughout September, many iPhone pre-orders are scheduled to be delivered in October. Additional supply of iPhone 6 and iPhone 6 Plus will be available to walk-in customers on Friday, September 19 at 8:00 a.m. local time at Apple retail stores. Customers are encouraged to arrive early or order online from the Apple Online Store (www.apple.com) to pickup in-store or receive an estimate delivery date. Both models will also be available on Friday from AT&T, Sprint, T-Mobile, Verizon Wireless, additional carriers and select Apple Authorized Resellers."

The new-generation iPhones have been among the most highly-anticipated devices of this year, boasting notable improvements over their predecessors. The iPhone 6 comes with a 4.7-inch display and the iPhone 6 Plus rocks a massive 5.5-inch screen, with both models sporting great advancements on all fronts compared to previous iPhone iterations.

"iPhone 6 and iPhone 6 Plus are better in every way, and we are thrilled customers love them as much as we do," adds Apple CEO Tim Cook. "Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can't wait to get our best iPhones yet into the hands of customers starting this Friday."

As a reminder, the iPhone 6 and iPhone 6 Plus went up for pre-order last Friday, Sept. 12, in several markets including the U.S., Australia, Canada, the UK, France, Germany, Hong Kong, Puerto Rico, and Singapore.

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