Moto 360 UK launch prompts celebratory price cut for new Moto X: £359.99 today only

The Moto 360 round smartwatch is officially available for purchase in the UK, and the new Moto X lowers its price tag to celebrate.

Motorola has officially started selling its much-touted Moto 360 smartwatch in the UK through its store, and to celebrate it the company has also slashed the price tag of its new Moto X. As part of a temporary promotion set to expire on Oct. 29, the new Moto X currently costs £359.99 instead of the regular £419.99.

The Moto 360 is one of the hottest wearable devices currently available on the market. The smartwatch drew lots of interest due to its round-shaped, classic form factor, and it stirred positive reactions so far. The Moto 360 runs Google's new Android Wear operating system for wearable gadgets, and has plenty to offer in terms of specs and features. Its build and design, however, are the highlights.

"Moto 360 stays true to the timeless form of the classic wristwatch. A round design maximizes the display area while ensuring a comfortable fit, so you can get the information you want conveniently on your wrist," reads the product description.

"From its stainless steel case to world-renowned Horween leather, each material is carefully chosen and meticulously crafted. Corning Gorilla Glass helps to prevent scratches to help protect your investment."

The Moto 360 displays timely notifications and updates at a glance, responds to the user's voice, and features a heart activity app to help users in their health goals.

Motorola is offering its Moto 360 for £199.99, but it has limited stock and interested customers can only purchase a maximum of two smartwatches per order. The Moto 360 is also available for pre-order from Amazon UK, but it has a higher price tag and will not ship until Nov. 1.

The new Moto X, meanwhile, is available for a temporarily reduced £359.99 price tag, but the offer will expire tomorrow, at 12 p.m. on Oct. 29.

Interested customers in the UK can head over to Motorola's store at this link for the Moto 360, or the Moto Maker website here to get the new Moto X at a notable discount.

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