A third of new iPhone users in Europe are Android switchers
Apple's efforts to convince Android users to switch to its platform are apparently paying off in Europe, according to newly-released data.
It's no big secret that Android and iOS are archrivals and there are two large camps that prefer one of the platforms over the other. Throughout the years, Apple has heavily relied on consumer loyalty and has proved on several occasions that its fans are more loyal.
Newly-released data from Kantar WorldPanel now reveals that nearly 33 percent of new iPhone sales in the first quarter of this year were to former Android users who decided to switch over to iOS. Just last month, Apple CEO Tim Cook touted that more Android switchers are flocking to its platform, and the latest data reflects this switch.
"We continue to see a higher rate of switchers than we have seen in previous cycles," Cook said at the time. "The current iPhone lineup experienced the highest Android switcher rate in any of the last three launches in the three previous years.
If the new data from Kantar Research is any indication, Apple has indeed managed to appeal to Android users and convince many of them to switch over to its platform.
"In the first quarter of 2015, the iPhone 6 and 6 Plus continued to attract consumers across Europe, including users who previously owned an Android smartphone," reported Carolina Milanesi, chief of research at Kantar Worldpanel ComTech. "On average, across Europe's big five countries during the first quarter, 32.4% of Apple's new customers switched to iOS from Android."
Apple has made significant efforts to attract more consumers to its platform, and it seems that plenty of Android users took the bait and switched boats. The iPhone maker has not only provided step-by-step guides for easily migrating data from another platform to iOS, but it also extended its trade-in program to cover all smartphones, including handsets running on Windows Phone, BlackBerry OS or Android. The move marked a first for the company, and it seems that the strategy was quite successful.
It remains unclear whether this move had a significant impact on Kantar's data, considering that Apple implemented it at the end of March, but it's nonetheless expected to play a big role in convincing more smartphone users to switch over to iOS.
For those unfamiliar with this program, Apple allows smartphone users in the U.S. and Europe to trade in an Android, Windows Phone, or BlackBerry device and get credit toward the purchase of a new iPhone.
How to Start Your Photography Career: Check Out these Best Smartphones 2020
Instead of buying yourself a camera, why not start with a phone to begin your photography career?
Secret iPhone Tips And Tricks Apple Didn't Let You Know All This Time: Adjust Flashlight Brightness, Set A Timer, And More
iPhone owners usually have some things they wish they could do quickly, such as set a timer or having the degree symbol ready. Well, you can do those things and more, here's how!
Best DVD Players for MacBook Pro: Protect Your Data Through the Ultimate Storage Method
The best way to store your data at the end of the day is still to use a physical DVD. Here are the best external DVD players.
Enhance Your iPhone’s Camera Using These Camera Clips 
Using an attachable camera lens that clips onto your iPhone can improve the quality of your photos. Here are the best ones you can buy on Amazon.
IPhone Anti-Tracking Tech in Upcoming iOS 14 Reportedly Reduces The Amount of Free Apps: Why is That?
Apple's iPhone will receive anti-tracking technology when its latest iOS14 software update comes out. This technology will allegedly make free apps reduce in number on the App Store. But why is that?
MORE IN ITECHPOST
How To Build A Gaming PC For $450 In July 2020
What do you get when you combine a used pre-built PC and a graphics card? A great gaming PC for the price.
[Watch] NASA Announces Week Update: What Happened to the Artemis Program?
Could we be closer to getting to the moon? NASA provides updates on the progress.
[Guide, Tips] How to Play Marvel's Iron Man VR And Get All The Trophies
With the release of the Marvel's Iron Man VR, now even you can take to the skies and fly through canyons as you save civilians and blast bad guys along the way.
But playing the game is even trickier than it sounds.