The E3 Microsoft's big event revealed some exciting game news. Phil Spencer, Xbox's chief, has divulged details about HoloLens and the one-terabyte Xbox One.
Phil Spencer shared at the E3 event that Microsoft Studios are working to bring new experiences in the gaming industry. HoloLens will cater to various segments on the market, from communication, to gaming. Today's advances in technology make it possible to share out mixed reality, augmented reality, and virtual reality on the electronics consumer market.
Gaming has made a category of entertainment more attractive even to non-traditional audiences. Mobile phone users are introduced to game titles on their devices. Many of them move further to gaming on PCs and consoles. Today, there are probably more users playing video games around the world, across all the devices, than ever before.
In this context, the gaming industry is certainly a very hot business. The launch of the HoloLens and the one-terabyte Xbox One are signs that the gaming industry is moving away from physical discs toward a world of fully digital gaming. Microsoft launched the Xbox One console with a bigger hard drive in order to encourage the adoption of digital game purchases. The new gaming console also supports plugging in external USB hard drives, so users can use it further even beyond its one terabyte of hard drive space.
Xbox also launched in China, the largest consumer market on the planet. They aim on building a market there, since this is the first time when an authorized gaming console is launched in China. There are millions of gamers that play video games in China, most of them on PCs. The Xbox local marketing strategy will focus on shifting this consumer-based form PCs to gaming consoles.
Another focus of Microsoft gaming division is HoloLens, their mixed reality gadget. The device allows users to layer on digital holograms while still interacting with the real world. Finally, holographic computers have come down from the Sci-Fi movies to become a reality of our times. With HoloLens users will enjoy the first fully see-through holographic computer. The innovative gadget from Microsoft enables high-definition holograms to come to life and integrate with your real world.
Spencer also shared his latest favorite game title, "Ori and the Blind Forest." The game has a nice story line and is really challenging to play. But the all-time game favorite of Xbox's chief is "Voodoo Vince", the first game he finished with his daughters, solving the puzzles together.
