Japanese game company Nintendo is cutting off the price of its entry-level portable gaming console, the Nintendo 2DS. This follows the release of its latest product, the Nintendo 3DS XL. The Nintendo 2DS has originally been launched by the company in 2013 as a more affordable and basic alternative to the 3DS. The basic game console comes with the Mario Kart 7 game.

The announcement of the price drop has been made on Thursday, Aug. 20. The handheld console originally retails for $130. According to Business Wire, the company has slashed the price by a considerable amount of $30, so thrifty customers are sure to look forward to buying an affordable version of a gaming console at an even more affordable price. The 2DS will begin selling at $100 on Aug. 30.

Nintendo of America's Executive Vice President of Sales and Marketing, Scott Moffitt, said that the new and lower price makes Nintendo 2DS an "even more attractive introductory option for first-time gamers". He added that the more affordable hardware, plus an extensive library of games, which he branded as strong and possibly the best one, makes it a "great time to be a Nintendo fan".

The Nintendo 2DS is the standard choice of entry-level gamers since the handheld console has been released in Oct. 2013. The console's system enables new players to enjoy quality Nintendo games that are all available in the 3DS and Nintendo DS libraries. The games can be played in 2D with the use of the 2DS. With the internet, players will also be  able to compete with one another.

Nintendo comes in third to Sony and Microsoft as the makers of the world's best-selling gaming console. The Nintendo Wii U has just recently reached 10 million units in sales, a milestone for the company since the demise of its well-loved head, Satoru Iwata, last month. The console has been on sale since 2012 and has consistently placed third to Sony's PS4 and Microsoft's Xbox One, which sold 25 million units and reportedly 13 million units, respectively as of this year.