Despite Microsoft's successful strides with Windows 10, the PC business still has some serious wounds to patch up all thanks to the lucrative industry of smartphones that has taken the lion's share of the market since it overturned the wants and needs for a desktop back in 2011. Now, Microsoft has partnered with the biggest PC makers in an ad campaign as a marketing push to get people interested in purchasing computers once again. "PC Does What?," is targeted to consumers that have aging laptops and engage them to upgrade to a better, more amazing ones.
Microsoft has partnered with the biggest names in the PC industry to launch their new marketing campaign. Intel, HP, Dell and Lenovo make the star-studded list and are working together to launch "PC Does What?" that will allow consumers to trade in their old devices such as desktops, All-in-Ones, laptops, Chromebooks, and Apple's MacBook and iMac. In return, they will receive trade up cash backs of up to £100 when they buy a brand new laptop, desktop, or a hybrid laptop with Windows 8.1 or Windows 10 preloaded, or Microsoft's very own Surface 3.
Qualifying laptops for the trade in must not be more than six years old and must be in working, complete and undamaged condition. Normal wear and tear including missing keys, light screen scratches, and minimal scuffs are allowed, however.
Also, for qualifying purchases, phones, tablets, All-in-Ones, devices that are running anything other than Windows 8.1 or Windows 10, Windows Pro devices, and Surface Pro 3 won't apply for the promotion.
The marketing campaign will kick off on Oct. 19 in the West and China to quickly target a huge chunk of the entire PC market. The ads, instead of pitting PCs against each other, highlight the different tricks and features of PCs that aren't available on other operating systems; things like touchscreen support that can turn laptops into tablets, convertible functions, edge-to-edge displays, and "amazingly thin designs."