Google Gives Incentives To Win Over Microsoft Customers

Google is offering its line of productivity apps, including Docs and Sheets among others, to business users. The Google For Work software is being offered to customers for free until the businesses have finished existing contracts with other productivity app providers. After which, they will have to pay Google for continued use for one year.

Apple executives postively admit the good productivity of Microsoft. Since the software company has introduced Microsoft Office, it has been the most widely-used productivity suite by different business users and individual customers all over the world. But Google does not seem accepting of that, and the Mountain View company is apt in winning over more clients for its own Google For Work apps, according to a report from Forbes,

"If you're worried about switching to Docs because you still have an enterprise agreement (EA) with another provider, we'll cover the fees of Google Apps until your contract runs out," said Rich Rao, head of global sales for Google Apps for Work in a post. "We'll even chip in on some of the deployment costs and set you up for success with one of our Google for Work Partners."  The Google executive also expressed confidence in the Google For Work apps, saying they are easy to use and are equipped with everything users need. 

The free trial may be attractive for some business users, but for those who have long-existing contracts with other providers, the offer may be easy to dismiss. By the time their contracts are over, they may have forgotten about Google altogether and find it easier to just renew the contract with the old provider. Maybe the company covering US$25 per user to make the switch to Google will make businesses think about its offer

"There's a new way of working, and we think that once you see Docs and the rest of Google Apps for Work in action, you'll never want to go back," Google said in its post. "We want to help you experience it now, even if you're locked into an existing EA." For more details, visit the company's website at https://www.google.com/work/apps/business/enterprise-agreement/.

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