Twitter has amassed millions of users over its years of market presence. And through those years, its users have grown accustomed to social networks way of doing things - the ever present 140-character limit, a 250 message per day restriction, and the way to signify response to a tweet. As time progresses, so do people's reception and understanding of any customs. In line with that belief, Twitter is changing its favorite button in favor of hearts.

Starting today, users who linger on social network websites and use apps such as Twitter and Vine will see hearts over stars. The move was reportedly done to simplify the user experience so that both platforms will gain more traction from new users.

"We are changing our star icon for favorites to a heart and we'll be calling them likes. We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favorite," said Akarshan Kumar, the company's Product Manager, in a blog post.

Apparently, Twitter believes that stars would lead to confusion, especially to new users of the social network platform. As such, the company will be transitioning from its yellow star into red hearts as it acts as a universal symbol that is recognized in different languages, cultures and time zones. Furthermore, it's also a more expressive icon.

Twitter users on iOS, Android and PC platforms will now be able to see red hearts. Furthermore, TweetDeck, the twitter app for Windows 10, and all of the tweets scattered across the world wide web, as well as the Vine Android app and website, will receive the treatment. Twitter will soon bring it to Vine for iOS and Twitter for Mac.