Creating an account in social media is easy. In fact, users can make an account with a different name and pretend that they were celebrities themselves. This makes it difficult for other users that want to follow official accounts for news, fandom and sources. As such, Snapchat wants to make celebrity accounts legitimate as the company releases its 'Official Stories' in the latest update to the highly popular video messaging application.
Aside from paid lenses which allows users to flare up selfies with filters for US$0.99, the company has also rolled out its own version of verified accounts called Official Stories. The new feature will allow users to search for celebrities and verify their VIP status as well as their usernames easily under "OFFICIAL STORIES" in the search result. It also includes an emoji beside their names so users will verify at a glance that they are official.
This is a useful feature that comes in handy when people try to search for celebrities in the video messaging app. Recently, a Snapchat user under the name of "rickthesizzler" took the name of Canadian singer and songwriter Justin Bieber which led to the latter's account verification. American socialite, model and reality TV personality Kylie Jenner also had her account listed in "OFFICIAL STORIES" with her username "kylizzlemynizzl."
The verified accounts of celebrities and high-profile persons are important in social media to legitimize their statements. Both Twitter and Facebook had them for years now, and Snapchat has now joined the fold with its latest feature. This is a welcomed feature in Snapchat, especially with the popular video messaging app growing its user base further so it can separate pretenders from the real deal themselves.
According to Snapchat, Official Stories was recently rolled out to a small group of its users. However, it will become widely available any time soon.