Last month, Google had introduced an intuitive feature called app streaming to search results. Now, it appears that a very similar technology is arriving to the search engine giant's AdMob ad platform. A number of new app ad formats are now being introduced today, and one of them allows users to try out an app within the ad itself before downloading.

Trial Run Ads is the first new type of ads that lets users play a game for about 60 seconds by streaming the content from the app even before downloading, thus giving a viewer or a user real hands-on time with the app before he decides to download the app. This will more than likely increase the chances that someone will download the app in full, seeing that they were able to check out the app itself first hand.

According to Google, Trial Run Ads can provide an ultra-immersive and delightful ads designed for apps. As its name suggests, it also acts as a 'trial' as it provides the opportunity to its users to try the game before they download it. Furthermore, it also delivers more relevant ad clicks, app downloads and pre-qualified users of the app as well.

"We've focused our efforts on offering developers advertising tools that engage users and showcase an app at its best. We recently redesigned one of our in-app ad formats, and are building on our desire to create beautiful app ad experiences," Google said through its official Inside AdWords webpage.

Google also launched a beta for Interactive Interstitial ads. These are HTML 5 ads that provide a complete customized experience to users as they are tailored to each advertiser's app. Essentially, these ads give advertisers the capability to be more creative and engage more users.

Both Trial Run Ads and Interactive Interstitial are currently in their beta phases and are available to only a limited set of advertisers. The search engine giant says that it's continually exploring new and better ways to create interactive formats for mobile devices.