YouTube's Mobile App Features A New Messaging Function
On Wednesday, May 11, YouTube has introduced a new messaging feature for its mobile app.
According to Wired, the so-called native sharing application will first be made available to a small number of users. They can also invite their friends into conversation threads and, therefore, spread the application.
YouTube's new feature allows users to avoid those offline moments when they used to copy and paste links into apps, texts, emails or other IMs. The mobile messaging app allows users to chat and share with friends right in YouTube.
The message threads reside on YouTube's mobile app on a new tab so groups can get involved in conversations, add videos of their own or catch up on what they missed. Users can reply to the shared videos with another video.
Director of product management at YouTube, Shimrit Ben-Yair, explained that YouTube's developers team designed the feature after they concluded that a native way to share YouTube videos could lead to more sharing.
According to The Verge, with the new chat feature called native sharing, YouTube seems confident its users can have civil conversation about online video content. However, up to date, YouTube comments have been quite chaotic.
On the other side, social media companies like Snapchat and Facebook have been lately invested great resources into video. Even Amazon has launched Amazon Video Direct, a competing upload service. In this context, YouTube's measure can be considered a defensive move.
YouTube sees its new mobile messaging application as a destination where Internet users can spend some time in, rather than just a place they visit when they are looking for something specific. Even if it is just an incremental move like native sharing, YouTube definitely needs to adapt its market strategy so it can stay competitive.
If users would spend more time inside the YouTube app, then they would spend less time on competitors. YouTube aims to keep users returning to its streaming video service on their mobile phones and prove to advertisers it can come with creative ways to attract audiences.
YouTube Star Austin Jones Accused Of Soliciting Explicit Videos From Underage Viewers; Released On Bail
YouTube singer Austin Jones was recently arrested and is currently facing charges of child pornography.
Music Just Got Bigger And Better With Samsung And Google
Google promises that its service will work with Samsung’s Bixby when it launches later in the spring. That means Samsung owners will be able to ask the assistant to do things like playing a particular song.
YouTube Has A Dark Mode Settings, Here's How To Unlock It
Google appears to be testing out a Dark Mode feature for YouTube in the latest version of its Chrome 57 desktop browser.
YouTube Rolls Out Live TV App: Reach, Price And Restrictions
The YouTube Live TV app is now available to users is select areas for a recurring monthly fee.
YouTube Star JonTron Removed From Yooka-Laylee After Racist Comments
Yooka-Laylee developer Playtonic Games has decided to cut a voice role from the game that had been contributed by controversial YouTuber JonTron after he made a series of comments espousing racist, anti-immigrant viewpoints.
MORE IN ITECHPOST
Fitness Expert, Jolene Cherry, Explains How to Build Good Fitness Habits Using Tech
Cherry explores several different technology gizmos and gadgets to keep in mind when the initial burst of fitness motivation runs dry.
How Do Personal Emergency Response Systems Work?
Personal emergency response systems, known as PERS for short, are systems that help people to raise the alarm and get immediate help when a medical or personal emergency occurs. They are ideal for older people and anyone with a mobility issue or an injury or illness that can cause falls.
Eight Must-Have Tools to Keep Your Car Out of Garage
We all dread taking our car to a garage for repairs. We might just want to avoid the inconvenience of being off the road or maybe the costs associated, which can even lead to knock-on effects on things like our holiday plans.
6 Hacks for Students to Choose a Laptop While on a Budget
The modern world tries to drown us in the sea of choices. One can’t simply buy a laptop - there are hundreds of laptops around and sometimes our budget becomes the only real limitation we can rely on. But how to choose other parameters to get the best laptop possible?