YouTube's Mobile App Features A New Messaging Function
On Wednesday, May 11, YouTube has introduced a new messaging feature for its mobile app.
According to Wired, the so-called native sharing application will first be made available to a small number of users. They can also invite their friends into conversation threads and, therefore, spread the application.
YouTube's new feature allows users to avoid those offline moments when they used to copy and paste links into apps, texts, emails or other IMs. The mobile messaging app allows users to chat and share with friends right in YouTube.
The message threads reside on YouTube's mobile app on a new tab so groups can get involved in conversations, add videos of their own or catch up on what they missed. Users can reply to the shared videos with another video.
Director of product management at YouTube, Shimrit Ben-Yair, explained that YouTube's developers team designed the feature after they concluded that a native way to share YouTube videos could lead to more sharing.
According to The Verge, with the new chat feature called native sharing, YouTube seems confident its users can have civil conversation about online video content. However, up to date, YouTube comments have been quite chaotic.
On the other side, social media companies like Snapchat and Facebook have been lately invested great resources into video. Even Amazon has launched Amazon Video Direct, a competing upload service. In this context, YouTube's measure can be considered a defensive move.
YouTube sees its new mobile messaging application as a destination where Internet users can spend some time in, rather than just a place they visit when they are looking for something specific. Even if it is just an incremental move like native sharing, YouTube definitely needs to adapt its market strategy so it can stay competitive.
If users would spend more time inside the YouTube app, then they would spend less time on competitors. YouTube aims to keep users returning to its streaming video service on their mobile phones and prove to advertisers it can come with creative ways to attract audiences.
Popular Gaming YouTuber Jacksepticeye Is Going To Take An Extended Break From YouTube?
It seems that Jacksepticeye wants to take an extended break so he can enjoy himself. What would make him want to take an extended break? Here are the most probable reasons.
Best Work Background Music on YouTube: Vaporwave, Chillstep, LoFi
Chillstep? Vaporwave? LoFi? Check out how these genres affect your productivity.
How to Watch Apple's WWDC Online: Keynote Live Unveiling the New OS?
There have been rumors going on and on about what this year's Apple WWDC online will be bringing to the table. Could the rumors be true?
New Feature Alert: YouTube's New "Chapters" Allows You to Mark Specific Content in Videos
YouTube's new feature allows users to mark specific content in videos. Save time and get straight to the point!
Why Is YouTube Replaced by Dailymotion On Huawei Phones?
If you have a Huawei phone, you won't find YouTube on it. What you'll find will instead be Dailymotion. But what's the reason behind this?
MORE IN ITECHPOST
Ideas That Will Help to Reduce RAM Usage on a Mac
Memory is not something that you can add in a Macbook easily. That is why the computer is not the best when it comes to doing certain things, such as gaming. Sure, the newer models are coming with improvements, but there is still a lot of thought that goes into making sure all the random access memory is used optimally.
CEO Peter Beck’s Apology Has Elon Musk and Other Competitors Support After Launch Failure
After the failure of the 13th attempt to reach orbit with Electron, Rocket Labs CEO Peter Beck has given out a public apology on Twitter. This has led to competitors, which include Elon Musk, to offer their support.
How to Be a Good Team Owner in the New 'F1 2020'
With the new Formula 1 racing game developed by Codemasters about to be released to the general public, players are wondering in anticipation of what makes this F1 2020 game different from its predecessors.