China's Huawei Aims To Become The Number One Smartphone Brand In The World
China's Huawei has changed their previous business model of flooding the market with cheap, no brand mobile phones and has risen to become a serious contender for Samsung and Apple and a globally recognizable brand.
According to Forbes, Huawei Technologies is advancing rapidly into new markets worldwide. With an 8.3 percent market share, it has already become the world's number three smartphone brand. In Europe, in particular, Huawei is growing at an unprecedented new brand image.
Huawei started out in Shenzhen, in 1987, as a producer of phone switches. Formed its humble beginnings, the Chinese company has been growing up with the city's nascent electronics industry to eventually become, by 2012, the global leader in telecommunications networks.
Today, Huawei's prime consumer product is composed of smartphones. Still far behind Apple and Samsung, the company managed to sell last year around 108 million smartphones.
This year, Huawei Technologies sold 28.8 million phones in quarter one, which makes more than a 10 million unit year-on-year increase, according to Gartner. In the same period Apple went into decline and Samsung stayed flat.
Huawei was able to achieve this new global market position through a very active initiative to sharply increase the quality of their feature phones. To this, the Chinese company has added major ad campaigns aimed to increase brand's visibility in the world.
The Chinese high-tech company once found its niche selling its handsets cheaper than the big brands of the world. Its brand was mediocre but cheap at that time. But now, all of this has changed.
Illustrating Huawei's ambition to become the number one smartphone brand in the world is also its recent lawsuit against Samsung Electronics. According to Reuters, the company has announced on Wednesday, May 25, that it sued Samsung Electronics, claiming infringement of smartphone patents. This is the first intellectual property challenge of the Chinese company against the world's top mobile maker.
iOS 11 Plagued with Untested Bugs and Early Adoption Pitfalls
Reports of nagging iOS 11 issues have started pouring in just a day after the software was released by Apple on supported devices.
iPhone 8 Outperforms iPhone X in Early Geekbench Tests [Photos]
Quite surprisingly, the iPhone 8 beats the iPhone X in both Single Core and Multi-Core Geekbench tests.
iOS 11 Release Time for Various Time Zones Across the Globe
Check out the complete list of time zones for iOS 11 release time across the globe.
iPhone X Demand May Outlast Supply Until Mid-2018, says KGI Securities Analyst
KGI Securities Analyst, Ming-Chi Kuo, predicts serious demand vs. supply constraints for the iPhone X until Mid-2018.
Five iPhone X Secret Features You May Not Know About
Check out the five iPhone X features that Apple has discreetly hidden from you at launch.
MORE IN ITECHPOST
4 Construction Tech Advancements
Technological advancements have not just been limited to the electronic or medical industry, but the construction industry has also benefited enormously from it. New technology advancements are appearing every day in the construction industry, and before you can get the hang of one there is already another new one that you might need. This makes it a bit difficult to keep track of these technologies.
How Do Personal Emergency Response Systems Work?
Personal emergency response systems, known as PERS for short, are systems that help people to raise the alarm and get immediate help when a medical or personal emergency occurs. They are ideal for older people and anyone with a mobility issue or an injury or illness that can cause falls.
The 9 Most Popular (And Fun) Internet Games of 2019
Are you bored of board games? What are the most popular internet games from this year? These nine are popular for a reason. Check 'em out!