Mighty No. 9's latest trailer got a huge amount of internet hate, with most people calling it one of the worst marketing moves in video game history.
Game developer Comcept released a new trailer for the Megaman-inspired side-scrolling game. The Mighty No. 9 'Masterclass' trailer was described by Polygon as "a teachable example of what not to do when promoting your game". The voice-over asked the viewers if they like "awesome things that are awesome." Things pretty much went downhill from there.
The trailer showcased some of Mighty No. 9's gameplay clips and a few cutscenes. Some of the commenters on Youtube pointed out the mediocre graphics, which is quite alarming, given that the game is going to be released soon. The voice-over just made the video even more cringe-worthy, as it enumerates the game's mechanics via 'cliches and faux chumminess', as DigitalTrends described.
"You kill an enemy, and you can absorb their power-ups," the narrator pointed out. "Stuff that'll make you faster and stronger, and make the bad guys cry like an anime fan on prom night."
Polygon pointed out, however, that despite the overall bad trailer, there were a few good moments worth noting. The gaming news site said that there might be some potential in the gameplay itself.
Polygon's Jeff Ramos commented that it was unnecessary to describe all these "freaking cool" features in a comedic fashion. "The trailer asks you to take their word for it, and that's a risky play," Ramos added.
The announcement of Comcept's Mighty No. 9 in 2013 was welcomed warmly by the gamers, especially the Megaman fans. The Kickstarter campaign earned almost $4 million in crowdsourced funding, with more than 67,000 people backing the project.
It was one disappointing thing after another for fans who are waiting for this game, especially for those who donated on Kickstarter. Release dates were repeatedly being pushed back since September last year, and with the release of the latest trailer, some fans are wondering if this was really the $4 million game they were waiting for.
Mighty No. 9 will finally be released in the US on June 21.