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Aston Martin Hypercar Already a Favorite Among the Wealthy, Orders Filled Twice Over

By Andrew Collins , May 30, 2016 05:30 AM EDT
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Anticipation is at an all-time high for Aston Martin's new hypercar, with a waiting list for orders filled twice over. The next-generation hypercar is a collaborative effort between Aston Martin and Red Bull's Formula One team.

The Financial Times reported the surge in reservations spiked after a series of secret showings in Monaco over the weekend, attended by wealthy customers. The hypercar is scheduled for public unveiling in a few weeks.

Specs Still Under Wraps, Except The Price Tag

The hypercar's specifications are still under wraps, but speculation may be gleaned from the people involved in its creation: Chief Technical Officer Adrian Newey of Redbull Formula One Racing and Chief Creative Officer Marek Reichman of Aston Martin. The project, dubbed AM-RB 001, will release the most expensive road car in UK history to date, priced at £2.5m or around $3M in the United States.

Aston Martin CEO Dr. Andy Palmer boasted that the car will excite and stir imaginations in car design, as well as appeal to a global audience who are sports car enthusiasts. In an Aston Martin press release, Palmer also commented on the company's collaboration with Formula One technology:

"Formula One offers the ultimate global stage to build wider awareness of the Aston Martin brand. However, this partnership will deliver even more than that when the hypercar that Aston Martin and Adrian Newey are in the process of developing hits the road."

Race Car Tech, Built To Endure The Road

First confirmation on development was released two weeks ago, in preparation for the Grand Prix. In a report, Top Gear speculates the qualities crucial for AM-RB 001 to work, which are expected to be reflected in the hypercar's confirmed specifications.

In comparison to racing cars, the Aston Martin is expected to be built both for speed and mileage. Racing cars usually last for a season when meticulously maintained. A road car is expected to last for years on tough terrain, under a broad range of conditions. Road cars are also operated by drivers who may not have the skills of Formula One professionals.

Newey's involvement in the project is considered one of the industry's granted wishes, realizing the dream of creating a road/race car hybrid driven outside the race track.

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