Sony Online Entertainment has announced a new free-to-play first person shooter game, “Bullet Run,” that will arrive late summer on PC.

According to the game’s official website, “Set in the near future, Bullet Run is the hottest new reality TV game show. Contestants battle to the death with real ammo, real weapons and real attitude. Episodes take place on a variety of sets including a warehouse, a shanty town, an oil rig and more. Through a revolutionary "Synth" technology, these reality stars will die, re-incarnate into a new body, and jump right back into the action until the episode is complete. Nothing's more entertaining than watching someone avenge their own death.”

It adds, “In Bullet Run it's not simply gaining the kill that wins you fame. Style and attitude, combined with a hair trigger and cat like reflexes will bring contestants the fame they so desperately desire.”

“Bullet Run” will let you create your own style, with thousands of options to customize your character, weapons and attitude to achieve the ultimate balance between showman and showgun.

You can even taunt your victim to attain more fame. Moreover, you can gain an upper hand by purchasing upgraded gear and abilities in the Green Room, and later unleash them in the arena. Note that each game will allow for up to 20 players at any time, across six maps, in both Team Deathmatch or “Dominion” game modes.

The Beta registrations for the game in now open on the game’s official page on the web.