Tech

‘Pokemon Go’ Cash Windfall For Niantic Labs and Nintendo; McDonalds as Pokestops?

By Benjie Batanes , Jul 16, 2016 10:09 AM EDT
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Pokemon Go is the latest cash cow of Niantic Labs and Nintendo. Other businesses like McDonald wants to set up its outlets as Pokestops. (Photo : Olivia Harris/Getty)

"Pokemon Go" has been raking in cash for Niantic Labs and Nintendo since its recent release. Food outlets like McDonalds have even volunteered to have their branches tagged as Pokestops in an effort to cash in the current game craze.

It is believed that around $2 million in revenue is being generated from "Pokemon Go", according to USA Today. That is quite remarkable since there are only a few countries where the game is currently available. The latest countries to join are the United Kingdom (UK) and Germany. The first three countries to play it are Australia, New Zealand and the United States.

"Pokemon Go" is easily the top-grossing game developed by Niantic Labs. Their latest game made around $14 million in the span of only four days. In contrast, their earlier game, "Ingress" only made around $1 million after being in the market for three years.

Ironically, much of the technology including the locations used in "Pokemon Go" was taken from "Ingress". Players are evidently addicted to the game. A recent survey reports that players would rather go out and catch Pokemon instead of opening Facebook or following the latest Tweets.

Downloading and playing "Pokemon Go" is free, but the developer makes money through the game's in-app purchases. Players will need tons of Pokecoins if they want to level up their Pokemon much quicker. For $0.99, players could get 100 coins. Those who are willing to pay $99.99 will get 14,500 Pokecoins.

McDonalds had seen the game's potential and wants to join in too, according to a CNET report. The fast food company is reportedly negotiating with Niantic to turn a number of its outlets in Asia into Pokestops.

Meanwhile, other businesses have resorted to utilizing "Pokemon Go" to boost their revenue. They set out "lures" to attract Pokemon and the players catching them. The logic is to bring the people inside, enticing them to buy their products.

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