The iPhone 7 is expected to be unveiled this September. Apple is expected to present new features in its next flagship product as it ditches the 3.5 mm headphone jack port.

Apple is under pressure to sell as many iPhone 7 and iPhone 7S's as it can. Consumer interests on the iPhones have considerably weakened this year, according to Bloomberg. The company is hoping that the upcoming iPhone will be a bestselling product during the holiday seasons.

This could be a challenge for Apple. Many of its customers are expecting that the iPhone line will have a major product redesign in 2017, to mark its tenth year of existence. There are some however, who doubt if Apple will be able to present an iPhone 8 that will be vastly different from the rest of the previous line.

Meanwhile, the upcoming iPhone 7 lines are expected to have the same look as its predecessors. Still, there will be some notable upgrades in terms of software and specs, according to MacRumors. One notable hardware spec that is expected to be absent in the iPhone 7 is the 3.5 mm headphone jack.

Users of this upcoming Apple smartphone can either use a headphone powered by Bluetooth or can be connected to the iPhones charging port. There have also been rumors that Apple may decide to bundle wireless earphones with the iPhone 7 and iPhone 7S, according to an earlier iTech Post report.

Industry experts also claim that Apple is doing away with the standard switch button. A pressure based button will be featured instead. This rumor actually has some basis since the new MacBook uses a similar feature involving vibrating touch sensors.

The iPhone 7, particularly the iPhone 7S will have improved dual camera performance. The dual camera can merge the photos it took and provide sharper clarity even if taken in low-light. The iPhone 7 and iPhone 7 are expected to run the iOS 10 and other updated Apple software and applications.