Microsoft’s Xbox One dominates U.S. console sales in July with its lower prices, beating the Sony PlayStation 4's top rank in the previous months.

According to Venture Beat, the report came from The NDP Group, a data-tracking firm. Microsoft has launched an upgraded version of Xbox One on August 4, but the old model boasted a strong show in July.

The Xbox One’s lead over the PlayStation 4 could have been a surprise in the console industry. The PS4 normally outmatched the Xbox One since their respective launches in November of 2013. Another remarkable feat of Microsoft is its overwhelming performance in July as the said month is widely considered to be among the slowest months for software sales

“We’re honored that Xbox One was the best-selling console in the U.S. in July, and that total gaming hours on Xbox consoles globally were up 18 percent over last year, reaching 1.55 billion hours,” Xbox marketing boss Mike Nichols said.

Even Xbox Games’ Aaron Greenberg could not hide his overwhelming gratitude about the great news. He thanked everyone for making Xbox One the best-selling console last month via his Twitter account.

A new Xbox One currently sells for $250 and below at certain retail shops. The Xbox One S, with a starting selling rate of $300, is already sold out in the U.K. and is almost sold out in the U.S. just after its official release last week, as reported by GameSpot.

Meanwhile, Sony is inviting members of the media on its upcoming “PlayStation Meeting” on September 7 in New York City. The activity will feature the PlayStation 4 Neo console and its specifics.

Microsoft and Sony seem to share the same goal: to ace the console arena using consoles with brilliant specs and features at rates that gamers can afford. Of course, one has to be practical and get the best quality at the same time.