Google and Apple are indeed in for a new competition as the two companies are to set out a new release of their updated operating systems for their respective smartphones.

With this, Google's Android version 7, also named as "Nougat" will be going head to head with Apple's new iOS 10, according to the official Apple website. The two new competing OS are focusing on the consumer target market as it contains new features. Despite its focus on the consumer market, it is not limited to that is it may also be a productive catalyst for enterprise clients. The two platforms present new features that greatly enhance its effectiveness and productivity.

Nougat promotes the user's personal identity as it becomes more customizable, a signature feature that Android is known to have. The tiles that are in the Quick Settings menu can now be rearranged.

The Doze Mode is also made better as it now saves battery life. Starting from Android's version 6.0, the Doze mode has been the main reason why battery life is shortened due to the deference of CPU and network activities when the device is unplugged or the screen is off.

This will be of great help to the kinds of people who are always on the go, as power consumption is down to a minimum, thanks to the new improvements done with the Doze mode.

On the other hand, Apple's iOS 10 focuses on the removal of the swipe to unlock feature and is now replaced with the feature of being able to press the Home button to unlock the device.

Interaction with the lock screen is also made customizable as users can now tweak it up. Also, how the lock screen notifications would work is also resting in the hands of the user itself. What makes it really good is that the notifications can all be cleared out.

Whichever the case may be, it still boils down to the individual preference of the user.