Olive Garden's Unlimited Pasta Pass: Could This Boost Brand Perception?

The Pasta Pass has been everyone's gastronomic fantasy. It seems impossible but Olive Garden made everyone's pasta cravings turn into a modern Italian dream.

Olive Garden, according to its official site, has always made every visitors experience modern Italy. It offers the finest dishes in more than 800 restaurants. It continues to fulfill its vision as a restaurant that is not like any other.

People all know that pasta has been part of the Italian cuisine. Every gathering isn't complete without pasta so Olive Garden came up with an idea of having an "Unlimited Pasta Pass".

According to ABC11, the company already did it last year and it was so famous that it was sold out in few minutes. However, the plan this year is to provide ten times more passes than that of last year. With 2,000 passes given before, Olive Garden decided to give out 21,000 passes this time. If this would be compared to the performance last time, this might be sold out in just a few minutes. 

For a price of $100, the holder would get to enjoy unlimited pasta, sauces, soups, and sodas. The pass would be sold online on the company's website on September 15, 2016. This would last for approximately two months - from October 3, 2016 up until November 20, 2016. 

As cited in ABC11, the proceeds will be given to Feeding America, a nonprofit team that gives out food in United States. This would make you feel more helpful. Isn't it a double win? You are full and at the same time you are able to pay it forward. 

With Olive Garden's great deal offerings to consumers, it won't be superfluous to say that pizza has always been a top favorite in the United States and the rest of the world. It clearly shows that world is a lot better with a hefty slice of pizza.

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