Customization brings individuality to any item that we own, thus this attracts us to customizable items in the market. Xbox One joins the customization trend, since the new Xbox One Controller offers customization options before delivery. Manufacturers of the Xbox One Design Lab have tested out its wide array of customizable controller options. However, the initial delivery of it is still limited as of the moment; although this item promises enjoyable and easy-to-use features, as Game Rant reported. 

Gamers, of course, want to bring their trademark on any gaming medium that they would use. This gives uniqueness to the item to somehow reflect the owner's identity. Sometimes, it is just difficult to mass produce customizable items, given that people have their own individual wants and preferences. However, since technology is quite advancing, there are strategies that were formulated to realize fans' requests and desires. The Xbox Design Lab offers its gamers a way of manipulating the design of their own official Xbox One controller. For certain, this initiative is not new within the gaming world's accessories - it still offers a great degree of options for Xbox One fans who want their controller to be identified as their own.

The webpage of Xbox Design Lab has seven steps that a shopper has to go through for customization purposes. The first step is to choose the color of the body; there are 15 body colors that are available. Second step and third steps involve choosing the color of the bumpers and triggers, and for the D-Pad; there are still 15 colors that the shopper can choose from. The fourth step is to choose the color of the thumbstick; there are only 8 colors to choose from. The fifth and sixth step requires the selection of an option among the five available choices for the ABXY buttons, and View and Menu buttons.  The last step is to select the color of the controller's back from the 15 available choices of colors.