About nine months after LinkedIn completed a similar redesign of its mobile apps, the professional social network is finally redesigning its homepage on the desktop computer version.
LinkedIn's New Design
According to Fortune, the long-awaited redesign is just a first step in LinkedIn's attempt to attract users into spending more time on its service. With the new design, the professional social network also shows an obvious desire to become more appealing to millennials by adding the kind of features the younger users already use elsewhere in their messaging apps.
The new LinkedIn designs include new messaging features, a new look for the main feed and a chat bot that can help with chores like scheduling meetings. These are all some clear attempts to bring LinkedIn's features into the modern era of consumer apps.
On Thursday, Sept. 22, at a press event at the company's San Francisco office, LinkedIn CEO Jeff Weiner spoke about the updates in the desktop computer homepage version. He explained that the changes are in accord with the professional social network's declared mission "to make the world more productive and successful."
Among the upcoming changes is a simpler design for Linkedn's main feed that allows users to access their own profiles, get the latest updates from their connections and check messages. The new design contains buttons at the top left corner of the homepage for the various sections, being more like LinkedIn's mobile app.
LinkedIn is also introducing a chat bot. This is a feature that lately has been increasingly adopted by other social media companies such as Facebook. The chat bot in LinkedIn can help users who are exchanging messages and decide they want to meet up. The bot can make scheduling meeting easier by finding mutually available times in their Google calendars.
This week, LinkedIn has also integrated Lynda.com's vast training library into its main site, according to CIO. All premium subscribers will have access to this new LinkedIn Learning service and an enterprise-focused version is also on the way.