In a video posted online last Thursday, a sullen customer walked inside an Apple Store in Dijon, France yesterday and silently crashed iPhones and Macs using a petanque ball (used in a French bowls game) in front of Apple staff and customers. There were 10 iPhones which were damaged alongside a MacBook Air.
The anonymous man appeared to be very scrupulous in his smashing where he picked those standing phones up and then placed them on the table. He then promptly started striking them with the ball.
Angry Man Cries Foul
Le Bien Public reported that the man was complaining about his consumer rights and a refund,but the company had refused.
"Ladies and gentlemen, Apple is a company that violated European consumer's rights." He yelled on the video. "They refused to reimburse me, I told them 'Give me my money back.' They said no. So you know what's happening? This is happening."
The company did not make an immediate response to the event.
The video was posted on Twitter by @Quentin_IOS and was retweeted for more than 13,000 times. He declined to give his real name but confirmed that the event happened in Dijon.
After the incident, the man was detained outside the store. There were no reports of injuries apart from the damaged Apple devices.
iPhone 7 is in High Demand, Stocks Running Low
In other news, according to Bloomberg Technology, iPhone 7 and 7 Plus demand in the market is very high with Apple's very low supplies. Shoppers looking to get their hands on a new iPhone 7 handset should have pre-ordered because the stores are drying out of stocks.
In New York, in the company's store near Central Park, a man had been waiting in line for three days. In the San Francisco Union Square, several hundred of customers waited in line at the flagship store hoping that they will have their own iPhone 7 or 7 Plus with them resting on their own palms as they head back home.